Ontario Graduate Certificate
Program Code: 15051
Campus: Lakeshore
Length: 2 semesters
Humber’s Advertising - Account Management graduate certificate program will prepare you to effectively manage the creative process for the benefit of clients at an advertising agency or within a client’s marketing department. You will develop a greater understanding of the world of creative advertising, media buying and client-agency relationships, and prepare to be part of a team driving strong communication to their target audiences. This program is primarily directed at advertising agency account manager roles but is adaptable to other communication or design-based companies in need of skilful client management.
This unique, writing-intensive program prepares account managers for the advertising industry by exploring a balance of skills from the advertising and creative side of the communication process. An underpinning of the course work investigates how digital marketing and social media impact advertising today. Speakers from the industry, combined with current case studies, enable you to confidently present effective and efficient solutions. Building on your strong writing skills, you will develop other presentation and communication skills in order to better liaise with creative and commercial forces. By incorporating people skills and critical thinking skills, you will acquire the essential knowledge required to thrive in the fast-paced, creative world of advertising.
Graduates will be an asset in three key areas - client relationships, creativity and process management.
You will learn about the link between successful creative and client success criteria including return on investment (ROI) and revenue goals, and how to develop briefs that inspire grounded, effective and exciting work. Digital storytelling and new media are integrated throughout the program. An in-depth understanding of integrated marketing communications and its relationship to other aspects of the business will help you succeed in a complex and challenging field.
Students will participate in a mandatory work placement which follows the last semester of study.
Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.
To be eligible for admission, you must possess the following:
An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.
An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.
Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.
Applicants are required to submit a resume and cover letter that describes their interest and background in this field of study. Experience in this field is not required. Some work experience is considered an asset.
Submission Instructions
https://humber.ca/admissions/office-of-the-registrar/registration/submission-instructions.html
Applications are made through ontariocolleges.ca. See program page for details.
Admission equivalencies for Humber depend on your country of study. Please see admission requirements on the program page to enter your location.
The 2020/2021 fee for two semesters is:
Fees are subject to change.
Semester 1 | 2021-22 Fees |
Tuition | $2,388.51 |
Compulsory Ancillary Fee | $434.91 |
Compulsory Student Union Fee | $64.00 |
IGNITE Health and Dental Insurance Fee | $20.00 |
Enhanced Student Experience Fee (Optional) | $0.00 |
Program Ancillary Fee | $0.00 |
Co-op/Placement | $0.00 |
Total | $2,907.42 |
Semester 2 | 2021-22 Fees |
Tuition | $2,388.51 |
Compulsory Ancillary Fee | $434.91 |
Compulsory Student Union Fee | $64.00 |
IGNITE Health and Dental Insurance Fee | $20.00 |
Enhanced Student Experience Fee (Optional) | $0.00 |
Program Ancillary Fee | $0.00 |
Co-op/Placement | $0.00 |
Total | $2,907.42 |
Semester 1 | 2021-22 Fees |
Tuition | $7,784.59 |
Compulsory Ancillary Fee | $434.91 |
Compulsory Student Union Fee | $64.00 |
IGNITE Health and Dental Insurance Fee | $20.00 |
Enhanced Student Experience Fee (Optional) | $0.00 |
Program Ancillary Fee | $0.00 |
Co-op/Placement | $0.00 |
Total | $8,303.50 |
Semester 2 | 2021-22 Fees |
Tuition | $7,784.59 |
Compulsory Ancillary Fee | $434.91 |
Compulsory Student Union Fee | $64.00 |
IGNITE Health and Dental Insurance Fee | $20.00 |
Enhanced Student Experience Fee (Optional) | $0.00 |
Program Ancillary Fee | $0.00 |
Co-op/Placement | $0.00 |
Total | $8,303.50 |
*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140
Fall and Winter
Details and Specifications | Minimum Specifications | Recommended Specifications |
Mac or PC | Ability to run Adobe Creative Suite | MAC 10.14 (Mojave), PC Windows 10 (PC) OS 10.15 (Mac) |
Other | Headphones |
Humber offers a number of transfer options and pathway opportunities. Visit humber.ca/transferoptions or refer to the program page.
Marilyn Cresswell, Program Co-ordinator
416.675.6622 ext. 3022
marilyn.cresswell@humber.ca
416-675-5000
enquiry@humber.ca
Contact the International Centre
international.humber.ca/contact
1-416-675-5067
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
Select information only is included in this printable PDF. For complete program details, refer to humber.ca/programs.
Print/Download Date: April 23, 2024