Ontario Graduate Certificate
Program Code: 15051
Campus: Lakeshore
Length: 3 semesters
Looking to combine expertise in strategy, creativity and process management with writing, presentation and communication skills in order to contribute to the fast-paced, creative world of advertising? This program may be for you.
Humber’s Advertising - Account Management graduate certificate program will prepare you to effectively manage the creative process for the benefit of clients within an advertising agency or a marketing department.
Develop client solutions by leveraging brand strategy, digital planning and client-agency relationships, and prepare to be part of a team capable of driving strong communication.
In the AAM program, you will develop a greater understanding of the world of creative advertising. Over eight months you will prepare to be part of a team capable of driving effective communication to target audiences. Internships begin after successful completion of all courses in May.
This program is primarily directed at advertising agency account managers but is adaptable to other communication or design-based companies in need of skillful client, media and project management.
The AAM program is a unique, writing-intensive program that explores skills from the advertising and creative side and the project management process.
An underpinning of the coursework investigates how digital marketing and social media impact advertising today. Speakers from the industry, current communication challenges, in-class activities and case studies are also used to make classes engaging. Humber’s approach to the practical application of knowledge will enable you to confidently present effective and efficient solutions. Building on your strong writing skills, you will develop your presentation and communication skills in order to better liaise with creative and client-side teams.
By incorporating people skills and critical thinking, you will acquire the essential knowledge to contribute to the fast-paced, creative world of advertising.
As a graduate, you will be an asset in three key areas:
Ultimately, you will learn to solve specific advertising and marketing communications challenges by providing strategic insights into consumer behaviour. You will also learn the link between successful creative and client success criteria including return on investment (ROI) and revenue goals, and how to develop briefs that inspire grounded, effective and exciting works.
Digital storytelling and new communications platforms are integrated throughout the program. An in-depth understanding of integrated marketing communications and its relationship to business will help you succeed in this complex and challenging field. In support of the internship process, the Humber AAM program offers dedicated support as you progress through your internship search. While your experience in the year may differ, we strive to support each student as they carve out their niche in the industry and find their own fit. Visit wellsuitedhumber.com to see the internship site for this program.
When you join this program, you will also meet other postgraduate students who hope to work in the industry alongside you. Humber offers certificates in Advertising Copywriting, Account Management and Art Direction where these students have combined Fundamentals of Advanced Advertising (FAA) courses to learn the necessary skills in a new, innovative format. The Ad Studio FFA course replicates the advertising industry, and students work within cross disciplines in these classes.
Students from the three advertising disciplines take classes together to learn every aspect of the industry and work together in creative teams... your networking begins day one.
Just like in the real world. Only at Humber.
Is this program right for me?
A career in advertising is demanding but exciting. But how will you know if the Advertising - Account Management program is right for you?
Ask yourself these questions:
If you answered yes to these questions, then this program may be the right path for you.
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement in their final semester of study.
Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.
To be eligible for admission, you must possess the following:
An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.
An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.
Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.
Applicants are required to submit a resume and cover letter that describes their interest and background in this field of study. Experience in this field is not required. Some work experience is considered an asset.
Submission Instructions
https://humber.ca/admissions/office-of-the-registrar/registration/submission-instructions.html
Applications are made through ontariocolleges.ca. See program page for details.
Admission equivalencies for Humber depend on your country of study. Please see admission requirements on the program page to enter your location.
The 2022/2023 fee for three semesters is:
Fees are subject to change.
Semester 1 | 2021-22 Fees |
Tuition | $2,168.51 |
Compulsory Ancillary Fee | $340.39 |
Compulsory Student Union Fee | $64.00 |
IGNITE Health and Dental Insurance Fee | $104.23 |
Enhanced Student Experience Fee (Optional) | $20.00 |
Program Ancillary Fee | $0.00 |
Co-op/Placement | $0.00 |
Total | $2,697.13 |
Semester 2 | 2021-22 Fees |
Tuition | $2,168.51 |
Compulsory Ancillary Fee | $340.39 |
Compulsory Student Union Fee | $64.00 |
IGNITE Health and Dental Insurance Fee | $104.23 |
Enhanced Student Experience Fee (Optional) | $20.00 |
Program Ancillary Fee | $0.00 |
Co-op/Placement | $0.00 |
Total | $2,697.13 |
Semester 3 | 2021-22 Fees |
Tuition | $440.00 |
Compulsory Ancillary Fee | $0.00 |
Compulsory Student Union Fee | $0.00 |
IGNITE Health and Dental Insurance Fee | $0.00 |
Enhanced Student Experience Fee (Optional) | $0.00 |
Program Ancillary Fee | $0.00 |
Co-op/Placement | $0.00 |
Total | $440.00 |
Semester 1 | 2021-22 Fees |
Tuition | $8,280.38 |
Compulsory Ancillary Fee | $340.39 |
Compulsory Student Union Fee | $64.00 |
IGNITE Health and Dental Insurance Fee | $104.23 |
Enhanced Student Experience Fee (Optional) | $20.00 |
Program Ancillary Fee | $0.00 |
Co-op/Placement | $0.00 |
Total | $8,809.00 |
Semester 2 | 2021-22 Fees |
Tuition | $8,280.38 |
Compulsory Ancillary Fee | $340.39 |
Compulsory Student Union Fee | $64.00 |
IGNITE Health and Dental Insurance Fee | $104.23 |
Enhanced Student Experience Fee (Optional) | $20.00 |
Program Ancillary Fee | $0.00 |
Co-op/Placement | $0.00 |
Total | $8,809.00 |
Semester 3 | 2021-22 Fees |
Tuition | $440.00 |
Compulsory Ancillary Fee | $0.00 |
Compulsory Student Union Fee | $0.00 |
IGNITE Health and Dental Insurance Fee | $0.00 |
Enhanced Student Experience Fee (Optional) | $0.00 |
Program Ancillary Fee | $0.00 |
Co-op/Placement | $0.00 |
Total | $440.00 |
*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140
Fall and Winter
Details and Specifications | Minimum Specifications | Recommended Specifications |
Mac or PC | Ability to run Adobe Creative Suite | MAC 10.14 (Mojave), PC Windows 10 (PC) OS 10.15 (Mac) |
Other | Headphones |
Humber offers a number of transfer options and pathway opportunities. Visit humber.ca/transferoptions or refer to the program page.
Marilyn Cresswell, program co-ordinator
Faculty of Media & Creative Arts
416.675.6622 ext. 3022
marilyn.cresswell@humber.ca
416-675-5000
enquiry@humber.ca
Contact the International Centre
international.humber.ca/contact
1-416-675-5067
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
Select information only is included in this printable PDF. For complete program details, refer to humber.ca/programs.
Print/Download Date: March 28, 2024