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Advertising - Account Management


Ontario Graduate Certificate


Program Code: 15051

Campus: Lakeshore

Length: 3 semesters starting in September

Looking to combine expertise in strategy, creativity and process management with writing, presentation and communication skills to contribute to the fast-paced, creative world of advertising? This program may be for you.

Humber’s Advertising - Account Management (AAM) graduate certificate program will prepare you to effectively manage a client-focused creative process within an advertising agency or a marketing department. Develop client solutions by leveraging brand strategy, digital planning and client-agency relationships, and prepare to be part of a team capable of driving strong communication.

In the AAM program, you will develop a greater understanding of the world of creative advertising. Over eight months, you will prepare to be part of a team capable of driving effective communication to target audiences. Internships begin after successful completion of all courses in May.

This program is primarily directed at advertising agency account managers but is adaptable to other communication or design-based companies in need of skillful client, media and project management.

The AAM program is a unique, writing-intensive program that explores skills from the advertising and creative side and the project management process. 

An underpinning of the coursework investigates how digital marketing and social media impact advertising today.

Industry guest speakers, current communication challenges, in-class activities and case studies are also used to make classes engaging.

Humber’s approach to the practical application of knowledge will enable you to confidently present effective and efficient solutions.

Building on your strong writing skills, you will develop your presentation and communication skills in order to better liaise with creative and client-side teams. 

By incorporating people skills and critical thinking, you will acquire the essential knowledge to contribute to the fast-paced, creative world of advertising.

As a graduate, you will be an asset in three key areas:

·       client relationships

·       creativity

·       process management

Ultimately, you will learn to solve specific advertising and marketing communications challenges by providing strategic insights into consumer behaviour. You will also learn the link between successful creative and client success criteria including return on investment (ROI) and revenue goals, and how to develop briefs that inspire grounded, effective, and exciting works.

Digital storytelling and new communications platforms are integrated throughout the program. An in-depth understanding of integrated marketing communications and its relationship to business will help you succeed in this complex and challenging field. In support of the internship process, the Humber AAM program offers dedicated support as you progress through your internship search. While your experience in the year may differ, we strive to support each student as they carve out their niche in the industry and find their own fit. Visit wellsuitedhumber.com to see the internship site for this program. 

When you join this program, you will also meet other postgraduate students who hope to work in the industry alongside you.

Humber offers certificates in Advertising Copywriting, Account Management and Art Direction where these students have combined Fundamentals of Advanced Advertising (FAA) courses to learn the necessary skills in a new, innovative format.

The Ad Studio FFA course replicates the advertising industry, and students work across disciplines in these classes. 

Students from the three advertising disciplines take classes together to learn every aspect of the industry and work together in creative teams... your networking begins day one.

Just like in the real world. Only at Humber.

Is this program right for me?

A career in advertising is demanding but exciting. But how will you know if the Advertising - Account Management program is right for you?

Ask yourself these questions:

·       Do you want to start networking on day one?

·       Are you interested in understanding how advertising strategies come to life?

·       Do you have strong writing skills?

·       Are you excited about creating plans and watching them come to life?

·       Do you want to come to work with teams of creative and business minds?

·       Do you want to work at or with some of the world’s best agencies and/or brands?

·       Do you want to meet others who will be in the industry with you including copywriters and art directors?

If you answered yes to these questions, then this program may be the right path for you.

Students will gain practical, hands-on experience in the industry by completing a mandatory work placement in their final semester of study. After completing a work placement preparation course, students will be supported in marketing themselves to prospective employers in order to find a work placement that aligns with their personal career goals.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 4 requirements:

  • .

    Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree or advanced diploma

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • .

    English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • .

    International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

  • .

    Resume and Cover Letter

    Applicants are required to submit a resume and cover letter that describes their interest and background in this field of study. Experience in this field is not required. Some work experience is considered an asset.

    Submission Instructions

    https://humber.ca/admissions/office-of-the-registrar/registration/submission-instructions.html

How to Apply

Applications are made through ontariocolleges.ca. See program page for details.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please see admission requirements on the program page to enter your location.

Fees

The 2022-2023 fee for three semesters was:

  • domestic: $5,394.08
  • international: $17,618.00

Fees are subject to change.

Domestic Fees by Semester

Semester 1 2021-22 Fees
Tuition $2,168.51
Compulsory Ancillary Fee $340.39
Compulsory Student Union Fee $64.00
IGNITE Health and Dental Insurance Fee $104.23
Enhanced Student Experience Fee (Optional) $20.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $2,697.13
Semester 2 2021-22 Fees
Tuition $2,168.51
Compulsory Ancillary Fee $340.39
Compulsory Student Union Fee $64.00
IGNITE Health and Dental Insurance Fee $104.23
Enhanced Student Experience Fee (Optional) $20.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $2,697.13
Semester 3 2021-22 Fees
Tuition $440.00
Compulsory Ancillary Fee $0.00
Compulsory Student Union Fee $0.00
IGNITE Health and Dental Insurance Fee $0.00
Enhanced Student Experience Fee (Optional) $0.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $440.00

International Fees by Semester

Semester 1 2021-22 Fees
Tuition $8,280.38
Compulsory Ancillary Fee $340.39
Compulsory Student Union Fee $64.00
IGNITE Health and Dental Insurance Fee $104.23
Enhanced Student Experience Fee (Optional) $20.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $8,809.00
Semester 2 2021-22 Fees
Tuition $8,280.38
Compulsory Ancillary Fee $340.39
Compulsory Student Union Fee $64.00
IGNITE Health and Dental Insurance Fee $104.23
Enhanced Student Experience Fee (Optional) $20.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $8,809.00
Semester 3 2021-22 Fees
Tuition $440.00
Compulsory Ancillary Fee $0.00
Compulsory Student Union Fee $0.00
IGNITE Health and Dental Insurance Fee $0.00
Enhanced Student Experience Fee (Optional) $0.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $440.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Equipment & Device Requirements

Fall and Winter

Details and Specifications Minimum Specifications Recommended Specifications
Mac or PC Ability to run Adobe Creative Suite MAC 10.14 (Mojave), PC Windows 10 (PC)
OS 10.15 (Mac)
Other Headphones

Pathways

Humber offers a number of transfer options and pathway opportunities. Visit humber.ca/transferoptions or refer to the program page.

Contact Information

Marilyn Cresswell, program co-ordinator
Faculty of Media & Creative Arts
416.675.6622 ext. 3022
marilyn.cresswell@humber.ca

Admissions Questions

Domestic Students

416-675-5000
enquiry@humber.ca

International Students

Contact the International Centre

international.humber.ca/contact

1-416-675-5067

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Select information only is included in this printable PDF. For complete program details, refer to humber.ca/programs.

Print/Download Date: December 4, 2022