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Advertising - Account Management


Ontario Graduate Certificate


Program Code: 15051

Campus: Lakeshore

Length: 3 semesters

Looking to combine expertise in strategy, creativity and process management with writing, presentation and communication skills to contribute to the fast-paced, creative world of advertising? Then a career in advertising account management may be perfect for you.

Humber’s Advertising - Account Management (AAM) graduate certificate program will prepare you to effectively manage a client-focused creative process. With your account management and strategy skills you can choose to work either in an advertising agency or a company’s marketing department. Develop advertising and communications campaigns with your team by leveraging brand strategy, digital planning and client-agency relationships, and prepare to be part of a team capable of creating and driving strong communication plans. This long-running program is a success with graduates in many different roles in a variety of industries.

In the AAM program, you will develop a greater understanding of the world of creative advertising. Over eight months, you will prepare integrated communication plans designed to reach target audiences on the technology they are using. Work-integrated learning begins after the successful completion of all courses in May. You will write creative briefs, set objectives, define strategies and work with teams to see tactics come to life.

The AAM program is a unique, writing-intensive program that explores skills from the advertising and creative side and the project management process. You will develop your presentation and communication skills to better liaise with creative and client-side teams. Additionally, students will closely examine digital and social marketing strategies, and also learn how to work business, creative and AI tools. This applied eduction expands in second term into strategic brand management, project management and Ad Studio practices. All these skills students can use during their field experience.

Engaging classes include many industry guest speakers, current communication challenges, in-class activities and case studies. A mix of in-class and a few online-only courses makes balancing work and school life a little easier.

Humber’s approach to the practical application of knowledge will enable you to build confidence in your existing learning and move ahead.

By incorporating people skills and critical thinking, you will acquire the essential knowledge to contribute to the fast-paced, creative world of advertising.

As a graduate, you will be an asset in three key areas:

·       client relationships

·       creativity

·       process and project management

Ultimately, you will learn to solve specific advertising and marketing communications challenges by providing strategic insights into consumer behaviour. You will also learn the link between successful creative and client success criteria including return on investment (ROI and ROMI) and revenue goals, and how to develop briefs that inspire grounded, effective and exciting works.

Digital storytelling and new communications platforms are integrated throughout the program. An in-depth understanding of integrated marketing communications and its relationship to business will help you succeed in this complex and challenging field. 

Replicating the ad industry itself, the Ad Studio course allows students from the three advertising disciplines to work together in creative teams. Your networking begins day one.

Just like in the real world. Only at Humber.

 

Work-Integrated Learning courses serve as the vital link between academic learning and real-world application. Within this framework, students actively participate in the Professional Practice course, equipping you with the necessary skills and confidence to secure your own field experience. Throughout this journey, a dedicated career & work-integrated learning advisor offers personalized guidance and support. 

In Semester 3, students immerse themselves in the Field Experience course, committing 280 hours of practical application within the field. Whether pursuing paid or unpaid opportunities, all experiences undergo approval by your career & work-integrated learning advisor to ensure relevance. 

Admission Requirements

Admission selection is based on the following 4 requirements:

  • .

    Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree, advanced diploma or equivalent

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • .

    English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • .

    International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.

  • .

    Resume and Cover Letter

    Applicants are required to submit a resume and cover letter that describes their interest and background in this field of study. Experience in this field is not required. Some work experience is considered an asset.

    Submission Instructions

    https://humber.ca/admissions/office-of-the-registrar/registration/submission-instructions.html

How to Apply

Applications are made through ontariocolleges.ca. See program page for details.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please see admission requirements on the program page to enter your location.

Fees

The 2024/2025 fee for three semesters was:

  • domestic: $6,170.56
  • international: $19,169.12

Fees are subject to change.

Domestic Fees by Semester

Semester 1 2021-22 Fees
Tuition $2,168.51
Compulsory Ancillary Fee $444.09
Compulsory Student Union Fee $66.00
IGNITE Health and Dental Insurance Fee $111.12
Enhanced Student Experience Fee (Optional) $20.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $2,809.72
Semester 2 2021-22 Fees
Tuition $2,168.51
Compulsory Ancillary Fee $444.09
Compulsory Student Union Fee $66.00
IGNITE Health and Dental Insurance Fee $111.12
Enhanced Student Experience Fee (Optional) $20.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $2,809.72
Semester 3 2021-22 Fees
Tuition $440.00
Compulsory Ancillary Fee $0.00
Compulsory Student Union Fee $0.00
IGNITE Health and Dental Insurance Fee $111.12
Enhanced Student Experience Fee (Optional) $0.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $551.12

International Fees by Semester

Semester 1 2021-22 Fees
Tuition $8,667.79
Compulsory Ancillary Fee $444.09
Compulsory Student Union Fee $66.00
IGNITE Health and Dental Insurance Fee $111.12
Enhanced Student Experience Fee (Optional) $20.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $9,309.00
Semester 2 2021-22 Fees
Tuition $8,667.79
Compulsory Ancillary Fee $444.09
Compulsory Student Union Fee $66.00
IGNITE Health and Dental Insurance Fee $111.12
Enhanced Student Experience Fee (Optional) $20.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $9,309.00
Semester 3 2021-22 Fees
Tuition $440.00
Compulsory Ancillary Fee $0.00
Compulsory Student Union Fee $0.00
IGNITE Health and Dental Insurance Fee $111.12
Enhanced Student Experience Fee (Optional) $0.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $551.12

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Equipment & Device Requirements

Fall and Winter

Details and Specifications Minimum Specifications Recommended Specifications
Mac or PC Ability to run Adobe Creative Suite MAC 10.14 (Mojave), PC Windows 10 (PC)
OS 10.15 (Mac)
Other Headphones

Additional Costs

Classes may require an e-text and other supplies for study and tests in each semester – please refer to the course outlines.

Pathways

Humber offers a number of transfer options and pathway opportunities. Visit humber.ca/transferoptions or refer to the program page.

Contact Information

Marilyn Cresswell, program co-ordinator
Faculty of Media, Creative Arts, and Design
416.675.6622 ext.

75492
marilyn.cresswell@humber.ca

Admissions Questions

Domestic Students

416-675-5000
enquiry@humber.ca

International Students

Contact the International Centre

international.humber.ca/contact

1-416-675-5067

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

Select information only is included in this printable PDF. For complete program details, refer to humber.ca/programs.

Print/Download Date: December 8, 2024