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Creative Advertising, Bachelor of


Ministry Title: Bachelor of Creative Advertising

Honours Degree


Program Code: 22041

Campus: Lakeshore

Length: 8 semesters starting in September

Our program is unique in providing a deep, 360° education in the key aspects of modern advertising: art direction, copywriting, account management and creative strategy. Throughout the program, you will discover your particular creative strengths and identify their ideal career path while working in industry-standard teams and learning how to develop creative, effective advertising campaigns.

Courses are taught by experienced industry experts, and combine hands-on studio work with theoretical, strategic and historical perspectives. Students also work on real-world campaigns for clients of BuildingF, our on-campus agency. Regardless of the career focus they develop over the course of the program, students graduate with a professional-level portfolio of work. With that portfolio, and a work placement, students leave the program prepared to launch careers in advertising and marketing.

Bachelor of Creative Advertising graduates are trained specifically to become leaders in the advertising industry, and our award-winning alumni work on major brands in top Canadian and international ad agencies. In the most recent Strategy Magazine Creative Report Card (2019), 25 graduates made the list of Canada’s top advertising creatives.

Common entry-level career paths for graduates include:

  • accounts co-ordinator
  • art director
  • copywriter
  • creative strategist
  • digital content producer
  • graphic designer
  • marketing manager
  • social media manager

Work Placement

Work placements are 13 weeks and take place in the Winter Term of 4th year (January-May). Most placements are paid, and many of our students are hired out of their placements. As a result, the concluding Summer Term (Term 8) is fully online, to facilitate students continuing at their agencies. Summer term ends in mid-August. Students graduate in the Fall, following the Summer term.

Courses

Semester 1

Fall 2020 Delivery Proposed Winter 2021 Delivery Note
ADV 1000: Introduction to Advertising Online Online

ADV 1001: Visual Communications Online Online

ADV 2002: Design Technology Online Online

MKTG 1001: Principles of Marketing Online Online

Select 1 from the following courses
DEGE: Degree Breadth Elective Online Online

Semester 2

Fall 2020 Delivery Proposed Winter 2021 Delivery Note
ADV 1500: Advertising Strategy 1 Online

ADV 1501: Creative Concepts Online

ADV 1502: Typography 1 Online

ADV 1503: Presentation Skills Online

Select 1 from the following courses
DEGE: Degree Breadth Elective Online Online

Semester 3

Fall 2020 Delivery Proposed Winter 2021 Delivery Note
ADV 2003: Copywriting 1 Online Online

ADV 2005: Research for Advertising Online Online

HIST 1002: History of Advertising Online Online

MKTG 2501: Promotion Online Online

Select 1 from the following courses
DEGE: Degree Breadth Elective Online Online

Semester 4

Fall 2020 Delivery Proposed Winter 2021 Delivery Note
ADV 2000: Art of Persuasion Online

ADV 2004: Creative Thinking 1 Online

ADV 2500: Art Direction Online

ADV 2502: The Business of Advertising Online

Select 1 from the following courses
DEGE: Degree Breadth Elective Online Online

Semester 5

Fall 2020 Delivery Proposed Winter 2021 Delivery Note
ADV 3000: Advertising Strategy 2 Online Online

ADV 3001: Copywriting 2 Online Online

ADV 3003: Advertising Studio 1 Online Online

ADV 3502: Typography 2 Online Online

Select 1 from the following courses
DEGE: Degree Breadth Elective Online Online

Semester 7

Fall 2020 Delivery Proposed Winter 2021 Delivery Note
ADV 4002: Advertising Studio 3 Online Online

ADV 4004: Future of Advertising Online Online

ADV 4005: Creative Thinking 2 Online Online

ADV 4505: Social Media and Community Management Online Online

Select 1 from the following courses
DEGE: Degree Breadth Elective Online Online

Work Experience - SEM 7C

Fall 2020 Delivery Proposed Winter 2021 Delivery Note
WORK 4000: Work Experience Online / In-person

Placement dependent upon Ministry of Health regulations

Semester 8

Fall 2020 Delivery Proposed Winter 2021 Delivery Note
ADV 4003: Interactive and Emerging Technologies Online

ADV 4030: Entrepreneurship Online

ADV 4501: Capstone Project Online

Select 1 from the following courses
DEGE: Degree Breadth Elective Online Online

Current students, please make sure to review your MyHumber Academic Progress report to confirm which courses you should register into for your Winter semester. Courses with in-person requirements will likely also have online components. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 4 requirements:

  • .

    Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
      • Grade 12 English (ENG4U or equivalent) minimum 65 per cent
      • Five Grade 12 U or M courses in addition to those listed above
      • Overall minimum grade point average (GPA) 65 per cent

    or

    or

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • .

    English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • .

    International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

  • .

    Portfolio

    In this program, we are looking for creative people who can write, who can design, and (especially) who can think.

    The portfolio requirement is meant to give us an idea of your basic creativity and thinking, either as a designer or as a writer. You may choose to submit either a visually-focused portfolio, or a writing-focused portfolio. But if you're not sure (or you are adept at both), feel free to include work from both categories. In short, show us what you can do!

    Note: the example(s) you submit do not have to be school assignments (but they could be). If you are thinking about submitting something that was a school assignment, consider re-working it and making it better. Make it not a school assignment anymore, but something that is entirely your own. Alternatively, feel free to do something completely new for this portfolio if you want. 

    Option 1: Copywriting Focus

    Submit minimum one, maximum three examples of your best original creative written work. This can be (but is not limited to): stories, poetry, skits (scripts or video), musical performances (especially your own compositions), case studies, or maybe just the smartest essay you ever wrote. What matters is that you believe it is an example of your best creative written work, and that it represents what you are capable of.

    Option 2: Art Direction Focus

    Submit minimum one, maximum three examples of your best original work representing your visual skills. Submissions can include traditional two-dimensional design projects (manually or electronically created) that show your skills with typography, page layout, or image manipulation (e.g., logos, posters, ads). In addition, works such as drawings (traditional or digital media), painting, collage, sculpture, furniture design, apps & web pages, graffiti, photography, video, short films, memes, animation, cosplay costumes, or set designs are all acceptable. 

    What we don't want to see: Yearbooks, self-portraits (any medium).

    Submission Instructions

    http://humber.ca/admissions/office-of-the-registrar/registration/submission-instructions.html

How to Apply

Applications are made through ontariocolleges.ca. See program page for details.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please see admission requirements on the program page to enter your location.

Fees

The 2020-2021 fee for two semesters is:

  • domestic: $7,196.26
  • international: $19,807.00

Fees are subject to change.

Domestic Fees by Semester

Semester 1 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $2,969.22 $2,969.22
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00
Total $3,598.13 $3,458.77
Semester 2 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $2,969.22 $2,969.22
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00
Total $3,598.13 $3,458.77
Semester 3 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $2,969.22 $2,969.22
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00
Total $3,598.13 $3,458.77
Semester 4 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $2,969.22 $2,969.22
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00
Total $3,598.13 $3,458.77
Semester 5 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $2,969.22 $2,969.22
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00
Total $3,598.13 $3,458.77
Semester 6 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $2,969.22 $2,969.22
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00
Total $3,598.13 $3,458.77
Semester 7 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $2,969.22 $2,969.22
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00
Total $3,488.13 $3,348.77
Semester 8 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $2,969.22 $2,969.22
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00
Total $3,488.13 $3,348.77

International Fees by Semester

Semester 1 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $9,064.59 $9,064.59
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00
Total $9,693.50 $9,554.14
Semester 2 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $9,064.59 $9,064.59
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00
Total $9,693.50 $9,554.14
Semester 3 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $9,064.59 $9,064.59
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00
Total $9,693.50 $9,554.14
Semester 4 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $9,064.59 $9,064.59
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00
Total $9,693.50 $9,554.14
Semester 5 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $9,064.59 $9,064.59
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00
Total $9,693.50 $9,554.14
Semester 6 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $9,064.59 $9,064.59
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00
Total $9,693.50 $9,554.14
Semester 7 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $9,174.59 $9,174.59
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00
Total $9,693.50 $9,554.14
Semester 8 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $9,174.59 $9,174.59
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00
Total $9,693.50 $9,554.14

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Equipment & Device Requirements

All Semesters

Details and Specifications Minimum Specs Recommended Specs
Mac or PC Ability to run Adobe Creative Suite MAC 10.14 (Mojave), PC Windows 10

Additional Costs

For information regarding fees for work terms, refer to Fees.

Pathways

Humber offers a number of transfer options and pathway opportunities. Visit humber.ca/transferoptions or refer to the program page.

Contact Information

Program Specific Questions

Richard Bingham, program co-ordinator
416.675.6622 ext. 3018
richard.bingham@humber.ca

Admissions Questions

Domestic Students

416-675-5000
enquiry@humber.ca

International Students

Contact the International Centre

international.humber.ca/contact

1-416-675-5067

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Select information only is included in this printable PDF. For complete program details, refer to humber.ca/programs.

Print/Download Date: October 27, 2020