Content Strategy
Ontario Graduate Certificate
Program Code: CS511
Campus: Lakeshore
Length: 2 semesters starting in September
Content strategists help organizations and agencies establish and maintain a credible, viable and trustworthy online presence. Graduates of this program may find employment in the media and digital communications fields with positions such as:
- content analyst
- content specialist
- digital content co-ordinator
- digital marketing strategist
- junior content strategist
- junior digital strategist
Our program, the first of its kind in Ontario, is designed to prepare students to oversee the publishing of public information, providing advice and direction to improve internal communications, public relations and user experience. Through in-class instruction and a work placement, students learn all aspects of the content lifecycle, from creating and curating content to conducting audits and making holistic, strategic recommendations based on thorough analysis. Students have the opportunity to apply their skills through BuildingF, our in-house ad agency.
Students will participate in a mandatory work placement following the last semester of study.
Courses
Semester 1 |
Winter 2021 Delivery | Proposed Summer 2021 Delivery | Note |
|---|---|---|---|
| MDCS 5000: Introduction to Content Strategy | Online | Not Running | |
| MDCS 5001: The Content Strategy Project Lifecycle | Online | Not Running | |
| MDCS 5002: Analytics for Content Strategy | Online | Not Running |
Semester 2 |
Winter 2021 Delivery | Proposed Summer 2021 Delivery | Note |
|---|---|---|---|
| MDCS 5003: Professional Practice | Online | Online | |
| MDCS 5500: Content Audit and Analysis | Online | Online | |
| MDCS 5501: Delivering Engaging Content | Online | Online | |
| MDCS 5502: Portfolio Project | Online | Online | |
| MDCS 5503: Content Strategy Placement | Online | Online |
Current students, please make sure to review your MyHumber Academic Progress report to confirm which courses you should register into for your Winter semester. Courses with in-person requirements will likely also have online components. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.
Admission Requirements
Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.
Admission selection is based on the following 2 requirements:
- .
Academic
To be eligible for admission, you must possess the following:
- A bachelor’s degree, advanced diploma or diploma
Mature Applicants
Diplomas and Certificates
An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.
Degrees
An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.
College Transfer Applicants
Diplomas and Certificates
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.
Degrees
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
University Transfer Applicants
Diplomas and Certificates
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.
Degrees
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
- .
English Language Proficiency
All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.
How to Apply
Applications are made through ontariocolleges.ca. See program page for details.
International Academic Equivalency
Admission equivalencies for Humber depend on your country of study. Please see admission requirements on the program page to enter your location.
Fees
The 2020-2021 fee for two semesters is:
- domestic: $5,832.12
- international: $17,027.00
Fees are subject to change.
Domestic Fees by Semester
| Semester 1 | Original 2020-2021 Fees | Updated Fall 2020 Fees |
| Tuition | $2,397.15 | $2,397.15 |
| Compulsory Ancillary Fee | $434.91 | $319.30 |
| Compulsory Student Union Fee | $64.00 | $60.25 |
| Optional Student Union Fee | $20.00 | $0.00 |
| Program Ancillary Fee | $0.00 | $0.00 |
| Co-op/Placement | $0.00 | $0.00 |
| Total | $2,916.06 | $2,776.70 |
| Semester 2 | Original 2020-2021 Fees | Updated Fall 2020 Fees |
| Tuition | $2,397.15 | $2,397.15 |
| Compulsory Ancillary Fee | $434.91 | $319.30 |
| Compulsory Student Union Fee | $64.00 | $60.25 |
| Optional Student Union Fee | $20.00 | $0.00 |
| Program Ancillary Fee | $0.00 | $0.00 |
| Co-op/Placement | $0.00 | $0.00 |
| Total | $2,916.06 | $2,776.70 |
International Fees by Semester
| Semester 1 | Original 2020-2021 Fees | Updated Fall 2020 Fees |
| Tuition | $7,784.59 | $7,784.59 |
| Compulsory Ancillary Fee | $434.91 | $319.30 |
| Compulsory Student Union Fee | $64.00 | $60.25 |
| Optional Student Union Fee | $20.00 | $0.00 |
| Program Ancillary Fee | $0.00 | $0.00 |
| Co-op/Placement | $0.00 | $0.00 |
| Total | $8,303.50 | $8,164.14 |
| Semester 2 | Original 2020-2021 Fees | Updated Fall 2020 Fees |
| Tuition | $7,784.59 | $7,784.59 |
| Compulsory Ancillary Fee | $434.91 | $319.30 |
| Compulsory Student Union Fee | $64.00 | $60.25 |
| Optional Student Union Fee | $20.00 | $0.00 |
| Program Ancillary Fee | $0.00 | $0.00 |
| Co-op/Placement | $0.00 | $0.00 |
| Total | $8,303.50 | $8,164.14 |
*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140
Equipment & Device Requirements
All Semesters
| Details and Specifications | Minimum Specs |
| OS | Mac/Windows |
| Memory | 8GB or Higher |
| Storage | 250 GB storage space |
| Monitor | 13" |
| Other | Microsoft Office |
Pathways
Humber offers a number of transfer options and pathway opportunities. Visit humber.ca/transferoptions or refer to the program page.
Contact Information
Program Specific Questions
Cynthia Young, Program Co-ordinator
416.675.6622 ext. 3013
cynthia.young@humber.ca
Admissions Questions
Domestic Students
416-675-5000
enquiry@humber.ca
International Students
Contact the International Centre
international.humber.ca/contact
1-416-675-5067
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.
Select information only is included in this printable PDF. For complete program details, refer to humber.ca/programs.
Print/Download Date: April 17, 2021