Introduction to Human-Centred Design
10:00 A.M. - 2:00 P.M.
In this introductory workshop, we will explore human-centred design, a design management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Understanding this framework is the underpinning of design thinking and a critical first step towards creating change within organizations. Regardless of your background…we are all designers!
Camila Perez Pena is a passionate Strategic Innovation Designer and Project Manager convinced that human relations, collaboration, and co-creation can change the world. She understands that both public and private organizations are developed in a dynamic and multidimensional environment in which meeting the needs of their internal and external stakeholders becomes the main challenge to keep or increase the value they deliver to the economy, industry, and society. This is why she has focused her profession on leading challenging projects in which through ethnographic research, the use of Design Thinking tools, and prototyping, She has transformed ideas into sustainable and high-impact business opportunities, in order to help organizations stay current and valuable to the market. She has the ability to create and shape innovative services, products, marketing campaigns, brands, or systems based on insights that she gets when listening to the customer's voice and integrating them with the organizational goals. All this by working with multidisciplinary teams in which the client is an important member that fulfills an essential role by co-creating unique solutions.