PI Name: Orest Sushko | Faculty/Department: Faculty of Media & Creative Arts
The Humber Institute of Technology and Advanced Learning is requesting support from CFI-CIIF Stream 2 program to enhance existing applied research (AR) capacity by acquiring research infrastructure to establish the Broadcast-Broadband Convergence Lab (B2C Lab).The B2C lab’s core mission is to position Canada as a leader in the new Advanced Television System Committee (ATSC) 3.0 standard by advancing the state of experimentation and adoption of ATSC 3.0, giving Canadian businesses competitive advantage as ATSC 3.0 is globally adopted. As the next generation global television broadcast standard, ATSC 3.0 offers interactivity with broadband, wireless fidelity and fourth and fifth generation cellular networks, enabling non-TV applications. ATSC 3.0 components 5G as part of a heterogenous network for more comprehensive data delivery. This convergence will impact industries such as automotive, emergency alerting, advertising and online education among others.