The Broadcast-Broadband Convergence Lab: Positioning Canada as a Leader in ATSC 3.0 Adoption and Multisectoral Business Models

Research Area(s): Internet of Things, Systems Integration | Funder: NSERC | Program: Build IE
PI Name: Orest Sushko | Faculty/Department: Faculty of Media & Creative Arts

The Humber Institute of Technology and Advanced Learning is requesting NSERC CCI Innovation Enhancement, Build funds to build applied research and innovation capacity in the Broadcast-Broadband Convergence Lab. The Lab will explore multisectoral business applications enabled by the new Advanced Television System Committee (ATSC) 3.0 standard. ATSC 3.0 is the next-generation global television broadcast standard set to replace the current North American standard (ATSC 1.0). The new standard delivers content using internet protocol addressing and offers more robust and extended coverage on fixed and mobile devices, superior picture resolution (4-8K), immersive sound and integrates with web-based internet applications and content to provide new interactive broadcast television experiences. It also offers interactivity with broadband, wireless fidelity and fourth and fifth-generation cellular networks (4G, 5G), which enable non-television datacasting applications; and shares a common timing clock with 5G, which makes integration of television streaming and data delivery possible. This convergence of technologies will impact numerous industries including automotive (infotainment delivery, software updates), emergency alerting (geo-targeted messaging), advertising (targeted television advertisements) and online education (television interactivity, remote reach), among others. The core objective of the Broadcast-Broadband Convergence Lab is to position Canada as a leader in ATSC 3.0 technology, services and products by advancing the state of experimentation and adoption of the standard by Canadian businesses - providing Canadian businesses with an advantage as the standard is globally adopted.