In mid-July, the School of Media Studies and Information Technology concluded their second successful Social Media Summer Program. The collaborative initiative involved students from Business Academy Aarhus (BAAA), one of Humber’s international partner institutions in Denmark, as well as a student from Sinclair Community College in the United States.

From July 9-20 the students shared a classroom at Lakeshore Campus, where Humber faculty member Naeema Farooqi and BAAA faculty members Jeaane Nissen and Marlene Ahlgreen delivered components of the course. The bulk of the course focussed on how to curate relevant and meaningful social media content and apply effective communication strategies across multiple platforms.

During the program, students were also granted exclusive access to Microsoft to learn about the latest AR VR trends and search marketing, as well as a visit to Shopify’s office in Toronto to encourage students to think about the convergence happening between social media and e-commerce. The students were also exposed to various talks led by guest speakers from Google and Apple, as well as entrepreneurial media consultants and social media influencers who shared current trends as well as their experiences at the forefront of social media technology.

The program concluded with a final social media pitch delivered by the students to a real client from Toronto, Flarian. Students assessed the client’s target audience, provided a thorough social media audit, and developed innovative marketing strategies the start-up could adopt.

“We could have done just any presentation, but we really wanted to impress them, show them what our ideas are, and it made it more real,” says Arna Engley from BAAA. “We knew what our teachers wanted to hear because they taught us, but we had no idea what they (Flarian) wanted to hear. So it was about pitching our best ideas, and seeing how they received them, which gave us more of a real-life business experience.”

The students were also given the opportunity to connect beyond the classroom, where they fostered meaningful relationships and developed their international networks. “I think the most valuable takeaway from this experience was working with people from different backgrounds and perceptions because it brought a very different perspective to our learning,” says Hana Bae, Humber College student.

A new global understanding of social media seemed to be a common theme in the feedback provided by the participating students, as well as support for international partnerships between the institutions like the Summer Social Media program. Schuyler Esen, a student from Sinclair Community College added, “this time in Toronto was such an eye-opening experience for me as a student and as an American, and I will cherish the lessons I’ve learned both in and out of the classroom for the rest of my life.”

Find out more about Humber’s Summer academic Summer programs: