Humber

Course Outline

Course Name: Web Development (BUS 2504)

Academic Period: 2021 - 2022

Faculty:


Faculty Availability:

Associate Dean:
Paul Griffin
paul.griffin@humber.ca

Schedule Type Code:

Land Acknowledgement

Humber College is located within the traditional and treaty lands of the Mississaugas of the Credit. Known as Adoobiigok [A-doe-bee-goke], the “Place of the Alders” in Michi Saagiig [Mi-Chee Saw-Geeg] language, the region is uniquely situated along Humber River Watershed, which historically provided an integral connection for Anishinaabe [Ah-nish-nah-bay], Haudenosaunee [Hoeden-no-shownee], and Wendat [Wine-Dot] peoples between the Ontario Lakeshore and the Lake Simcoe/Georgian Bay regions. Now home to people of numerous nations, Adoobiigok continues to provide a vital source of interconnection for all.

Equity, Diversity and Inclusion Statement

Humber College and the University of Guelph-Humber (Humber) are leaders in providing a learning, working and living environment that recognizes and values equity, diversity and inclusion in all its programs and services. Humber commits to reflect the diversity of the communities the College serves. Students, faculty, support and administrative staff feel a sense of belonging and have opportunities to be their authentic selves.

Faculty or Department Longo Faculty of Business
Program(s)
Digital Business Management, Bachelor of Commerce (DB411)
Fashion Management, Bachelor of Commerce (22101)
Course Name: Web Development (BUS 2504)
Pre-Requisites none
Co-Requisites none
Pre-Requisites for none
Equates none
Restrictions none
Credit Value 3
Total Course Hours 42
Developed By: Prepared By: Approved by:
Paul Griffin

Course Description

This hands-on course addresses the design and development of websites using Adobe Dreamweaver and HTML, and introduces students to a range of web development tools. Students research, assess and use various Web 2.0 technologies and social media tools to enhance the customer experience online. Students analyze, examine and evaluate websites based on well-documented criteria. They design and develop a prototype website for a business in an industry of their choice using the concepts and tools learned in class, incorporating Search Engine Optimization techniques and Web 2.0 applications and technologies. Category and Level: Science and Technology, Lower Level Restrictions: All Bachelor of Commerce students are restricted from taking this course as a breadth elective

Course Rationale

The course provides an overview of web development concepts, building tools and platforms.

Program Outcomes Emphasized in this Course

Digital Business Management, Bachelor of Commerce (DB411)

  1. Describe current technological alternatives to support solving specific business problems in various industries.

  2. Research the online presence of a business in its key functional areas in the context of the competitive landscape.

  3. Employ digital tools, data science, business analytics, and research methods to improve digital organizational decision making.

  4. Propose appropriate strategies and methods to improve the online performance of an organization, utilizing current technologies.

  5. Communicate effectively and persuasively in oral, written, digital and visual forms, appropriate to external and internal stakeholders with diverse skills, expectations and behaviours.

  6. Identify current and future opportunities and challenges in the fast- changing digital environment.

  7. Reflect on personal competence and professional skills to identify gaps and plan for ongoing learning.

  8. Make business decisions, integrating personal responsibility, diverse global perspectives, and professional standards in collective decision-making.

Fashion Management, Bachelor of Commerce (22101)

  1. Compare and contrast the Canadian and international fashion industries.

  2. Use various problem solving and empowerment approaches, inquiry, analytics and research methods and creative strategies to inform marketing, supply chain, operations and business decisions.

  3. Evaluate marketing and sales strategies and assess their impact on consumers and the achievement of business goals.

  4. Formulate business strategies that assess costs, benefit, risks, opportunities and that address organizational goals and external trends.

  5. Use persuasive language, evidence-based arguments and active listening to communicate effectively with individuals, team members and/or business with diverse skills, expectations and behaviours.

  6. Communicate effectively in oral, written, digital and visual forms, appropriate to external and internal stakeholders.

  7. Work effectively within increasingly diverse and dynamic environments integrating leadership attributes with a global mindset.

Course Learning Method(s)

  • Action Learning
  • Collaborative Learning

Learning Outcomes

  • Describe markup languages and programming languages for the web, and assess their application in e-business websites.
  • Investigate the strategic implications of using the Internet for marketing products and services of established and emerging retailers and e-retailers.
  • Analyze online websites and determine key elements needed to create a successful online business.
  • Identify business requirements and create the planning documents for a full web development project.
  • Evaluate various web development tools and describe the advantages and disadvantages of each.
  • Describe and apply website optimization for search engines.
  • Assess and use Web 2.0 technologies and social media applications to enhance the customer experience.
  • Develop website content (text and media) through research, collaboration and sharing of information
  • Design and develop a prototype business website using the concepts and tools learned in class.
  • Present the project plan documentation, and discuss project progress and feedback over multiple phases.
  • Identify the potential benefits and costs associated with website development and maintenance
  • Collaborate effectively and assertively in teams to achieve desired goals and resolve differing and/or opposing ideas and points of view.

Assessment Weighting

Assessment Weight
Applied Project
   Web Development Assignment 10%
Group Project
   Final Group Project 20%
Quiz
   Class Activities/Quizzes 15%
Midterm Exam
   Mid-term Assessment 25%
Final Exam
   Final Comprehensive Assessment 30%
Total 100%

Modules of Study

Module Course Learning Outcomes Resources Assessments
Web Publishing Fundamentals
  • Describe markup languages and programming languages for the web, and assess their application in e-business websites.
  • Investigate the strategic implications of using the Internet for marketing products and services of established and emerging retailers and e-retailers.
  • Assess and use Web 2.0 technologies and social media applications to enhance the customer experience.

Textbook

  • Written/Online Assessment: Class Activities/Quizzes
  • Written/Online Assessment: Mid-term Assessment
  • Written/Online Assessment: Final Comprehensive Assessment
Planning a Successful Website
  • Investigate the strategic implications of using the Internet for marketing products and services of established and emerging retailers and e-retailers.
  • Analyze online websites and determine key elements needed to create a successful online business.
  • Identify business requirements and create the planning documents for a full web development project.
  • Evaluate various web development tools and describe the advantages and disadvantages of each.
  • Describe and apply website optimization for search engines.
  • Assess and use Web 2.0 technologies and social media applications to enhance the customer experience.
  • Develop website content (text and media) through research, collaboration and sharing of information
  • Design and develop a prototype business website using the concepts and tools learned in class.
  • Present the project plan documentation, and discuss project progress and feedback over multiple phases.
  • Identify the potential benefits and costs associated with website development and maintenance
  • Collaborate effectively and assertively in teams to achieve desired goals and resolve differing and/or opposing ideas and points of view.

Textbook

  • Performance/Exhibition: Web Development Assignment
  • Written/Online Assessment: Class Activities/Quizzes
  • Performance/Exhibition: Final Group Project
  • Written/Online Assessment: Mid-term Assessment
  • Written/Online Assessment: Final Comprehensive Assessment
Search Engine Optimization
  • Describe and apply website optimization for search engines.
  • Assess and use Web 2.0 technologies and social media applications to enhance the customer experience.
  • Develop website content (text and media) through research, collaboration and sharing of information

Textbook

  • Performance/Exhibition: Web Development Assignment
  • Performance/Exhibition: Final Group Project
  • Written/Online Assessment: Final Comprehensive Assessment
Typography and Images
  • Describe markup languages and programming languages for the web, and assess their application in e-business websites.
  • Analyze online websites and determine key elements needed to create a successful online business.
  • Describe and apply website optimization for search engines.
  • Assess and use Web 2.0 technologies and social media applications to enhance the customer experience.
  • Develop website content (text and media) through research, collaboration and sharing of information
  • Design and develop a prototype business website using the concepts and tools learned in class.
  • Present the project plan documentation, and discuss project progress and feedback over multiple phases.
  • Identify the potential benefits and costs associated with website development and maintenance
  • Collaborate effectively and assertively in teams to achieve desired goals and resolve differing and/or opposing ideas and points of view.

Textbook

  • Performance/Exhibition: Web Development Assignment
  • Written/Online Assessment: Class Activities/Quizzes
  • Performance/Exhibition: Final Group Project
  • Written/Online Assessment: Mid-term Assessment
  • Written/Online Assessment: Final Comprehensive Assessment
Multimedia and Interactivity Element
  • Describe markup languages and programming languages for the web, and assess their application in e-business websites.
  • Investigate the strategic implications of using the Internet for marketing products and services of established and emerging retailers and e-retailers.
  • Analyze online websites and determine key elements needed to create a successful online business.
  • Evaluate various web development tools and describe the advantages and disadvantages of each.
  • Assess and use Web 2.0 technologies and social media applications to enhance the customer experience.

Textbook

  • Written/Online Assessment: Mid-term Assessment
  • Written/Online Assessment: Final Comprehensive Assessment
Promoting and Maintaining a Website
  • Assess and use Web 2.0 technologies and social media applications to enhance the customer experience.
  • Develop website content (text and media) through research, collaboration and sharing of information
  • Design and develop a prototype business website using the concepts and tools learned in class.
  • Present the project plan documentation, and discuss project progress and feedback over multiple phases.
  • Identify the potential benefits and costs associated with website development and maintenance
  • Collaborate effectively and assertively in teams to achieve desired goals and resolve differing and/or opposing ideas and points of view.

Textbook

  • Performance/Exhibition: Web Development Assignment
  • Performance/Exhibition: Final Group Project
  • Written/Online Assessment: Final Comprehensive Assessment
Responsive Web Design
  • Analyze online websites and determine key elements needed to create a successful online business.
  • Identify business requirements and create the planning documents for a full web development project.
  • Evaluate various web development tools and describe the advantages and disadvantages of each.
  • Describe and apply website optimization for search engines.
  • Assess and use Web 2.0 technologies and social media applications to enhance the customer experience.
  • Develop website content (text and media) through research, collaboration and sharing of information
  • Design and develop a prototype business website using the concepts and tools learned in class.

Textbook

  • Performance/Exhibition: Web Development Assignment
  • Performance/Exhibition: Final Group Project
  • Written/Online Assessment: Mid-term Assessment
  • Written/Online Assessment: Final Comprehensive Assessment

Required Resources

Name

Campbell, J. T. (2015). Web Design: Introductory (5th ed.). Boston, MA: Cengage Learning.

Supplemental Resources

Name

WordPress <www.wordpress.com>

W3Schools Online Web Tutorials < wwww3schools.com> 

Adobe Dreamweaver <www.Adobe.com/Dreamweaver>

Refer to the course website for a list of resources.

Prior Learning Assessment & Recognition (PLAR)

Prior Learning Assessment and Recognition (PLAR) is the formal evaluation and credit-granting process whereby candidates may obtain credits for prior learning. Prior learning includes the knowledge competencies and skills acquired, in both formal and informal ways, outside of post-secondary education. Candidates may have their knowledge, skills and competencies evaluated against the learning outcomes as defined in the course outline. Please review the Assessment Methods Glossary for more information on the Learning Portfolio assessment methods identified below.

The method(s) that are used to assess prior learning for this course may include:

  • Challenge Exam (results recorded as a % grade and added to student’s CGPA)
  • Learning Portfolio (results reflected as SAT and not added to student’s CGPA)
  • Collection of work
  • Interview

Please contact the Program Coordinator for more details.

Academic Regulations

It is the student's responsibility to be aware of the College Academic Regulations. The Academic Regulations apply to all applicants to Humber and all current students enrolled in any program or course offered by Humber, in any location. Information about academic appeals is found in the Academic Regulations.  

Anti-Discrimination Statement

At Humber College, all forms of discrimination and harassment are prohibited. Students and employees have the right to study, live and work in an environment that is free from discrimination and harassment. If you need assistance on concerns related to discrimination and harassment, please contact the Centre for Human Rights, Equity and Inclusion or the Office of Student Conduct.

Accessible Learning Services

Humber strives to create a welcoming environment for all students where equity, diversity and inclusion are paramount. Accessible Learning Services facilitates equal access for students with disabilities by coordinating academic accommodations and services.  Staff in Accessible Learning Services are available by appointment to assess specific needs, provide referrals and arrange appropriate accommodations. If you require academic accommodations, contact:

Accessible Learning Services

North Campus: (416) 675-6622 X5090

Lakeshore Campus: (416) 675-6622 X3331 

Academic Integrity

Academic integrity is essentially honesty in all academic endeavors. Academic integrity requires that students avoid all forms of academic misconduct or dishonesty, including plagiarism, cheating on tests or exams or any misrepresentation of academic accomplishment.

Disclaimer

While every effort is made by the professor/faculty to cover all material listed in the outline, the order, content, and/or evaluation may change in the event of special circumstances (e.g. time constraints due to inclement weather, sickness, college closure, technology/equipment problems or changes, etc.). In any such case, students will be given appropriate notification in writing, with approval from the Dean (or designate) of the School.

Given the circumstances due to COVID-19, Humber reserves the right to alter the mode of delivery and examinations/assessments in this course.

Copyright

Copyright is the exclusive legal right given to a creator to reproduce, publish, sell or distribute his/her work. All members of the Humber community are required to comply with Canadian copyright law which governs the reproduction, use and distribution of copyrighted materials. This means that the copying, use and distribution of copyright- protected materials, regardless of format, is subject to certain limits and restrictions. For example, photocopying or scanning an entire textbook is not allowed, nor is distributing a scanned book.

See the Humber Libraries website for additional information regarding copyright and for details on allowable limits.


Humber College Institute of Technology and Advanced Learning • 2021/2022 This document is available in alternate format upon request.