On March 26, 2015, The Business School Placement Centre hosted a personal branding workshop that provided students with the strategies to effectively market themselves and secure their dream jobs.

The vibrant guest speaker was Nellie Vieira, Founder and President of Forrest & Associates. Ms. Vieira is a certified professional coach who provides communication, branding and negotiation workshops to prominent industry leaders. With over 20 years of experience in conducting these workshops, Ms. Vieira gave a very powerful and motivating presentation to a room of eager students. At the end of her presentation, Ms. Vieira was greeted with a lineup of students seeking her advice and expertise in personal branding.

The workshop focused on how to establish your personal brand, and how to let that brand come through in an interview. Students were engaged throughout the presentation and were able to ask questions and participate in a discussion to understand how to use personal branding when meeting with potential employers.