Humber

Course Outline

Course Name: Web Development (BUS 2504)

Academic Period: 2022 - 2023

Faculty:


Faculty Availability:

Associate Dean:
Bruce Sinclair
bruce.sinclair@humber.ca

Schedule Type Code:

Land Acknowledgement

Humber College is located within the traditional and treaty lands of the Mississaugas of the Credit. Known as Adoobiigok [A-doe-bee-goke], the “Place of the Alders” in Michi Saagiig [Mi-Chee Saw-Geeg] language, the region is uniquely situated along Humber River Watershed, which historically provided an integral connection for Anishinaabe [Ah-nish-nah-bay], Haudenosaunee [Hoeden-no-shownee], and Wendat [Wine-Dot] peoples between the Ontario Lakeshore and the Lake Simcoe/Georgian Bay regions. Now home to people of numerous nations, Adoobiigok continues to provide a vital source of interconnection for all.

Equity, Diversity and Inclusion Statement

Humber College and the University of Guelph-Humber (Humber) are leaders in providing a learning, working and living environment that recognizes and values equity, diversity and inclusion in all its programs and services. Humber commits to reflect the diversity of the communities the College serves. Students, faculty, support and administrative staff feel a sense of belonging and have opportunities to be their authentic selves.

Faculty or Department Longo Faculty of Business
Program(s)
Film and Media Production, Bachelor of (FM411)
Criminal Justice, Bachelor of Social Science (CJ411)
Paralegal Studies, Bachelor of (PL411)
Behavioural Science, Bachelor of (BH411)
Child and Youth Care, Bachelor of (22231)
Accounting, Bachelor of Commerce (22211)
Digital Business Management, Bachelor of Commerce (DB411)
Fashion Management, Bachelor of Commerce (22101)
Finance, Bachelor of Commerce (22271)
Healthcare Management, Bachelor of Commerce (HM411)
Hospitality and Tourism Management, Bachelor of Commerce (22081)
Human Resources Management, Bachelor of Commerce (22111)
International Business, Bachelor of Commerce (22121)
Management Studies, Bachelor of Commerce (22291)
Marketing, Bachelor of Commerce (22281)
Supply Chain Management, Bachelor of Commerce (22261)
Creative Advertising, Bachelor of (22041)
Digital Communications, Bachelor of (DC411)
Industrial Design, Bachelor of (22031)
Interior Design, Bachelor of (22051)
International Development, Bachelor of (22251)
Journalism, Bachelor of (22241)
Music, Bachelor of (MU411)
Nursing, Bachelor of Science (NR411)
Public Relations, Bachelor of (22221)
Community Development, Bachelor of (CD411)
Workplace Health and Wellness, Bachelor of Health Sciences (WW411)
Design, Bachelor of (DS411)
Addictions and Mental Health, Bachelor of Social Science (MH411)
Engineering – Information Systems Engineering, Bachelor of (IS411)
Engineering – Mechatronics, Bachelor of (ME411)
Engineering – The Built Environment, Bachelor of (BE411)
Creative and Professional Writing, Bachelor of (CP411)
Nursing - RPN to BScN Bridging, Bachelor of Science (NR4B1)
Biomedical Sciences, Bachelor of Science (BM411)
Course Name: Web Development (BUS 2504)
Pre-Requisites none
Co-Requisites none
Pre-Requisites for none
Equates none
Restrictions none
Credit Value 3
Total Course Hours 42
Developed By: Prepared By: Approved by:
Hanadi Alnawab Bruce Sinclair

Humber Learning Outcomes (HLOs) in this course.

The HLOs are a cross-institutional learning outcomes strategy aimed at equipping Humber graduates with the employability skills, mindsets, and values they need to succeed in the future of work. To explore all the HLOs, please consult the Humber Learning Outcomes framework.

    Course Description

    This hands-on course addresses the design and development of websites using Adobe Dreamweaver and HTML, and introduces students to a range of web development tools. Students research, assess and use various Web 2.0 technologies and social media tools to enhance the customer experience online. Students analyze, examine and evaluate websites based on well-documented criteria. They design and develop a prototype website for a business in an industry of their choice using the concepts and tools learned in class, incorporating Search Engine Optimization techniques and Web 2.0 applications and technologies. Category and Level: Science and Technology, Lower Level Restrictions: All Bachelor of Commerce students are restricted from taking this course as a breadth elective

    Course Rationale

    The course provides an overview of web development concepts, building tools and platforms.

    Program Outcomes Emphasized in this Course

    Film and Media Production, Bachelor of (FM411)

      Criminal Justice, Bachelor of Social Science (CJ411)

        Paralegal Studies, Bachelor of (PL411)

          Behavioural Science, Bachelor of (BH411)

            Child and Youth Care, Bachelor of (22231)

              Accounting, Bachelor of Commerce (22211)

                Digital Business Management, Bachelor of Commerce (DB411)

                1. Describe current technological alternatives to support solving specific business problems in various industries.

                2. Research the online presence of a business in its key functional areas in the context of the competitive landscape.

                3. Employ digital tools, data science, business analytics, and research methods to improve digital organizational decision making.

                4. Propose appropriate strategies and methods to improve the online performance of an organization, utilizing current technologies.

                5. Communicate effectively and persuasively in oral, written, digital and visual forms, appropriate to external and internal stakeholders with diverse skills, expectations and behaviours.

                6. Identify current and future opportunities and challenges in the fast- changing digital environment.

                7. Reflect on personal competence and professional skills to identify gaps and plan for ongoing learning.

                8. Make business decisions, integrating personal responsibility, diverse global perspectives, and professional standards in collective decision-making.

                Fashion Management, Bachelor of Commerce (22101)

                1. Compare and contrast the Canadian and international fashion industries.

                2. Use various problem solving and empowerment approaches, inquiry, analytics and research methods and creative strategies to inform marketing, supply chain, operations and business decisions.

                3. Evaluate marketing and sales strategies and assess their impact on consumers and the achievement of business goals.

                4. Formulate business strategies that assess costs, benefit, risks, opportunities and that address organizational goals and external trends.

                5. Use persuasive language, evidence-based arguments and active listening to communicate effectively with individuals, team members and/or business with diverse skills, expectations and behaviours.

                6. Communicate effectively in oral, written, digital and visual forms, appropriate to external and internal stakeholders.

                7. Work effectively within increasingly diverse and dynamic environments integrating leadership attributes with a global mindset.

                Finance, Bachelor of Commerce (22271)

                  Healthcare Management, Bachelor of Commerce (HM411)

                    Hospitality and Tourism Management, Bachelor of Commerce (22081)

                      Human Resources Management, Bachelor of Commerce (22111)

                        International Business, Bachelor of Commerce (22121)

                          Management Studies, Bachelor of Commerce (22291)

                            Marketing, Bachelor of Commerce (22281)

                              Supply Chain Management, Bachelor of Commerce (22261)

                                Creative Advertising, Bachelor of (22041)

                                  Digital Communications, Bachelor of (DC411)

                                    Industrial Design, Bachelor of (22031)

                                      Interior Design, Bachelor of (22051)

                                        International Development, Bachelor of (22251)

                                          Journalism, Bachelor of (22241)

                                            Music, Bachelor of (MU411)

                                              Nursing, Bachelor of Science (NR411)

                                                Public Relations, Bachelor of (22221)

                                                  Community Development, Bachelor of (CD411)

                                                    Workplace Health and Wellness, Bachelor of Health Sciences (WW411)

                                                      Design, Bachelor of (DS411)

                                                        Addictions and Mental Health, Bachelor of Social Science (MH411)

                                                          Engineering – Information Systems Engineering, Bachelor of (IS411)

                                                            Engineering – Mechatronics, Bachelor of (ME411)

                                                              Engineering – The Built Environment, Bachelor of (BE411)

                                                                Creative and Professional Writing, Bachelor of (CP411)

                                                                  Nursing - RPN to BScN Bridging, Bachelor of Science (NR4B1)

                                                                    Biomedical Sciences, Bachelor of Science (BM411)

                                                                      Course Learning Method(s)

                                                                      • Action Learning
                                                                      • Collaborative Learning

                                                                      Course Learning Outcomes (CLO)

                                                                      Learning Outcome Learning Objectives Summative Assessments Formative Assessments
                                                                      Describe markup languages and programming languages for the web, and assess their application in e-business websites.
                                                                      • Web Development Assignment
                                                                      • Class Activities/Quizzes
                                                                      • Final Comprehensive Assessment
                                                                      • Mid-term Assessment
                                                                        Investigate the strategic implications of using the Internet for marketing products and services of established and emerging retailers and e-retailers.
                                                                        • Class Activities/Quizzes
                                                                        • Final Group Project
                                                                        • Mid-term Assessment
                                                                        • Final Comprehensive Assessment
                                                                          Analyze online websites and determine key elements needed to create a successful online business.
                                                                          • Final Group Project
                                                                          • Web Development Assignment
                                                                          • Mid-term Assessment
                                                                            Identify business requirements and create the planning documents for a full web development project.
                                                                            • Final Group Project
                                                                            • Final Comprehensive Assessment
                                                                              Evaluate various web development tools and describe the advantages and disadvantages of each.
                                                                              • Web Development Assignment
                                                                              • Class Activities/Quizzes
                                                                              • Final Group Project
                                                                                Describe and apply website optimization for search engines.
                                                                                • Web Development Assignment
                                                                                • Final Group Project
                                                                                • Final Comprehensive Assessment
                                                                                  Assess and use Web 2.0 technologies and social media applications to enhance the customer experience.
                                                                                  • Final Group Project
                                                                                  • Final Comprehensive Assessment
                                                                                    Develop website content (text and media) through research, collaboration and sharing of information
                                                                                    • Final Group Project
                                                                                    • Web Development Assignment
                                                                                      Design and develop a prototype business website using the concepts and tools learned in class.
                                                                                      • Final Group Project
                                                                                        Present the project plan documentation, and discuss project progress and feedback over multiple phases.
                                                                                        • Final Group Project
                                                                                          Identify the potential benefits and costs associated with website development and maintenance
                                                                                          • Final Group Project
                                                                                          • Mid-term Assessment
                                                                                          • Final Comprehensive Assessment
                                                                                            Collaborate effectively and assertively in teams to achieve desired goals and resolve differing and/or opposing ideas and points of view.
                                                                                            • Final Group Project

                                                                                              Assessment Weighting

                                                                                              Assessment Weight
                                                                                              Applied Project
                                                                                                  Web Development Assignment 10%
                                                                                              Group Project
                                                                                                  Final Group Project 20%
                                                                                              Quiz
                                                                                                  Class Activities/Quizzes 15%
                                                                                              Midterm Exam
                                                                                                  Mid-term Assessment 25%
                                                                                              Final Exam
                                                                                                  Final Comprehensive Assessment 30%
                                                                                              Total 100%

                                                                                              Modules of Study

                                                                                              Module Course Learning Outcomes Resources Assessments
                                                                                              Web Publishing Fundamentals
                                                                                              • Describe markup languages and programming languages for the web, and assess their application in e-business websites.
                                                                                              • Investigate the strategic implications of using the Internet for marketing products and services of established and emerging retailers and e-retailers.
                                                                                              • Assess and use Web 2.0 technologies and social media applications to enhance the customer experience.

                                                                                              Textbook

                                                                                              • Class Activities/Quizzes
                                                                                              • Mid-term Assessment
                                                                                              • Final Comprehensive Assessment
                                                                                              Planning a Successful Website
                                                                                              • Investigate the strategic implications of using the Internet for marketing products and services of established and emerging retailers and e-retailers.
                                                                                              • Analyze online websites and determine key elements needed to create a successful online business.
                                                                                              • Identify business requirements and create the planning documents for a full web development project.
                                                                                              • Evaluate various web development tools and describe the advantages and disadvantages of each.
                                                                                              • Describe and apply website optimization for search engines.
                                                                                              • Assess and use Web 2.0 technologies and social media applications to enhance the customer experience.
                                                                                              • Develop website content (text and media) through research, collaboration and sharing of information
                                                                                              • Design and develop a prototype business website using the concepts and tools learned in class.
                                                                                              • Present the project plan documentation, and discuss project progress and feedback over multiple phases.
                                                                                              • Identify the potential benefits and costs associated with website development and maintenance
                                                                                              • Collaborate effectively and assertively in teams to achieve desired goals and resolve differing and/or opposing ideas and points of view.

                                                                                              Textbook

                                                                                              • Web Development Assignment
                                                                                              • Class Activities/Quizzes
                                                                                              • Final Group Project
                                                                                              • Mid-term Assessment
                                                                                              • Final Comprehensive Assessment
                                                                                              Search Engine Optimization
                                                                                              • Describe and apply website optimization for search engines.
                                                                                              • Assess and use Web 2.0 technologies and social media applications to enhance the customer experience.
                                                                                              • Develop website content (text and media) through research, collaboration and sharing of information

                                                                                              Textbook

                                                                                              • Web Development Assignment
                                                                                              • Final Group Project
                                                                                              • Final Comprehensive Assessment
                                                                                              Typography and Images
                                                                                              • Describe markup languages and programming languages for the web, and assess their application in e-business websites.
                                                                                              • Analyze online websites and determine key elements needed to create a successful online business.
                                                                                              • Describe and apply website optimization for search engines.
                                                                                              • Assess and use Web 2.0 technologies and social media applications to enhance the customer experience.
                                                                                              • Develop website content (text and media) through research, collaboration and sharing of information
                                                                                              • Design and develop a prototype business website using the concepts and tools learned in class.
                                                                                              • Present the project plan documentation, and discuss project progress and feedback over multiple phases.
                                                                                              • Identify the potential benefits and costs associated with website development and maintenance
                                                                                              • Collaborate effectively and assertively in teams to achieve desired goals and resolve differing and/or opposing ideas and points of view.

                                                                                              Textbook

                                                                                              • Web Development Assignment
                                                                                              • Class Activities/Quizzes
                                                                                              • Final Group Project
                                                                                              • Mid-term Assessment
                                                                                              • Final Comprehensive Assessment
                                                                                              Multimedia and Interactivity Element
                                                                                              • Describe markup languages and programming languages for the web, and assess their application in e-business websites.
                                                                                              • Investigate the strategic implications of using the Internet for marketing products and services of established and emerging retailers and e-retailers.
                                                                                              • Analyze online websites and determine key elements needed to create a successful online business.
                                                                                              • Evaluate various web development tools and describe the advantages and disadvantages of each.
                                                                                              • Assess and use Web 2.0 technologies and social media applications to enhance the customer experience.

                                                                                              Textbook

                                                                                              • Mid-term Assessment
                                                                                              • Final Comprehensive Assessment
                                                                                              Promoting and Maintaining a Website
                                                                                              • Assess and use Web 2.0 technologies and social media applications to enhance the customer experience.
                                                                                              • Develop website content (text and media) through research, collaboration and sharing of information
                                                                                              • Design and develop a prototype business website using the concepts and tools learned in class.
                                                                                              • Present the project plan documentation, and discuss project progress and feedback over multiple phases.
                                                                                              • Identify the potential benefits and costs associated with website development and maintenance
                                                                                              • Collaborate effectively and assertively in teams to achieve desired goals and resolve differing and/or opposing ideas and points of view.

                                                                                              Textbook

                                                                                              • Web Development Assignment
                                                                                              • Final Group Project
                                                                                              • Final Comprehensive Assessment
                                                                                              Responsive Web Design
                                                                                              • Analyze online websites and determine key elements needed to create a successful online business.
                                                                                              • Identify business requirements and create the planning documents for a full web development project.
                                                                                              • Evaluate various web development tools and describe the advantages and disadvantages of each.
                                                                                              • Describe and apply website optimization for search engines.
                                                                                              • Assess and use Web 2.0 technologies and social media applications to enhance the customer experience.
                                                                                              • Develop website content (text and media) through research, collaboration and sharing of information
                                                                                              • Design and develop a prototype business website using the concepts and tools learned in class.

                                                                                              Textbook

                                                                                              • Web Development Assignment
                                                                                              • Final Group Project
                                                                                              • Mid-term Assessment
                                                                                              • Final Comprehensive Assessment

                                                                                              Required Resources

                                                                                              Title ISBN

                                                                                              Campbell, J. T. (2018). Web Design: Introductory (6th ed.). Boston, MA: Cengage Learning.

                                                                                              Supplemental Resources

                                                                                              Title ISBN

                                                                                              WordPress <www.wordpress.com>

                                                                                              Shopify <www.shopify.ca>

                                                                                              W3Schools Online Web Tutorials < wwww3schools.com> 

                                                                                              Adobe Dreamweaver <www.Adobe.com/Dreamweaver>

                                                                                              Refer to the course website for a list of resources <learn.humber.ca>

                                                                                              Resource(s):

                                                                                              Course material costs can be found through the Humber Bookstore.

                                                                                              Prior Learning Assessment & Recognition (PLAR)

                                                                                              Prior Learning Assessment and Recognition (PLAR) is the formal evaluation and credit-granting process whereby candidates may obtain credits for prior learning. Prior learning includes the knowledge competencies and skills acquired, in both formal and informal ways, outside of post-secondary education. Candidates may have their knowledge, skills and competencies evaluated against the learning outcomes as defined in the course outline. Please review the Assessment Methods Glossary for more information on the Learning Portfolio assessment methods identified below.

                                                                                              The method(s) that are used to assess prior learning for this course may include:

                                                                                              • Challenge Exam (results recorded as a % grade and added to student’s CGPA)
                                                                                              • Learning Portfolio (results reflected as SAT and not added to student’s CGPA)
                                                                                              • Collection of work
                                                                                              • Interview

                                                                                              Please contact the Program Coordinator for more details.

                                                                                              Academic Regulations

                                                                                              It is the student's responsibility to be aware of the College Academic Regulations. The Academic Regulations apply to all applicants to Humber and all current students enrolled in any program or course offered by Humber, in any location. Information about academic appeals is found in the Academic Regulations.  

                                                                                              Anti-Discrimination Statement

                                                                                              At Humber College, all forms of discrimination and harassment are prohibited. Students and employees have the right to study, live and work in an environment that is free from discrimination and harassment. If you need assistance on concerns related to discrimination and harassment, please contact the Centre for Human Rights, Equity and Inclusion or the Office of Student Conduct.

                                                                                              Accessible Learning Services

                                                                                              Humber strives to create a welcoming environment for all students where equity, diversity and inclusion are paramount. Accessible Learning Services facilitates equal access for students with disabilities by coordinating academic accommodations and services.  Staff in Accessible Learning Services are available by appointment to assess specific needs, provide referrals and arrange appropriate accommodations. If you require academic accommodations, contact:

                                                                                              Accessible Learning Services

                                                                                              North Campus: (416) 675-6622 X5090

                                                                                              Lakeshore Campus: (416) 675-6622 X3331 

                                                                                              Academic Integrity

                                                                                              Academic integrity is essentially honesty in all academic endeavors. Academic integrity requires that students avoid all forms of academic misconduct or dishonesty, including plagiarism, cheating on tests or exams or any misrepresentation of academic accomplishment.

                                                                                              Disclaimer

                                                                                              While every effort is made by the professor/faculty to cover all material listed in the outline, the order, content, and/or evaluation may change in the event of special circumstances (e.g. time constraints due to inclement weather, sickness, college closure, technology/equipment problems or changes, etc.). In any such case, students will be given appropriate notification in writing, with approval from the Senior Dean (or designate) of the Faculty.

                                                                                              Copyright

                                                                                              Copyright is the exclusive legal right given to a creator to reproduce, publish, sell or distribute his/her work. All members of the Humber community are required to comply with Canadian copyright law which governs the reproduction, use and distribution of copyrighted materials. This means that the copying, use and distribution of copyright- protected materials, regardless of format, is subject to certain limits and restrictions. For example, photocopying or scanning an entire textbook is not allowed, nor is distributing a scanned book.

                                                                                              See the Humber Libraries website for additional information regarding copyright and for details on allowable limits.


                                                                                              Humber College Institute of Technology and Advanced Learning • 2022/2023.