Course Rationale

This course will emphasize the use of market research tools, global market strategies, and operational strategies in the product development life cycle.

Program Outcomes Emphasized in this Course

Digital Business Management, Bachelor of Commerce (DB411)

1. Describe current technological alternatives to support solving specific business problems in various industries.

2. Employ digital tools, data science, business analytics, and research methods to improve digital organizational decision making.

3. Create a development plan for e-business applications to support an organization's strategic and operational goals.

4. Communicate effectively and persuasively in oral, written, digital and visual forms, appropriate to external and internal stakeholders with diverse skills, expectations and behaviours.

5. Identify current and future opportunities and challenges in the fast- changing digital environment.

6. Reflect on personal competence and professional skills to identify gaps and plan for ongoing learning.

7. Make business decisions, integrating personal responsibility, diverse global perspectives, and professional standards in collective decision-making.

Finance, Bachelor of Commerce (22271)

Healthcare Management, Bachelor of Commerce (HM411)

Management Studies, Bachelor of Commerce (22291)

Course Learning Method(s)

• Action Learning
• Problem Based Learning (PBL)
• Collaborative Learning
• Project Based Learning
• Group or Team Work
• Seminar
• Lecture
• Capstone

Course Learning Outcomes (CLO)

Assessment Weighting

Modules of Study

Required Resources

Supplemental Resources

Additional Tools and Equipment

• Computers(optional)

Prior Learning Assessment & Recognition (PLAR)

Prior Learning Assessment and Recognition (PLAR) is the formal evaluation and credit-granting process whereby candidates may obtain credits for prior learning. Prior learning includes the knowledge competencies and skills acquired, in both formal and informal ways, outside of post-secondary education. Candidates may have their knowledge, skills and competencies evaluated against the learning outcomes as defined in the course outline. Please review the Assessment Methods Glossary for more information on the Learning Portfolio assessment methods identified below.

The method(s) that are used to assess prior learning for this course may include:

• Challenge Exam (results recorded as a % grade and added to student’s CGPA)
• Learning Portfolio (results reflected as SAT and not added to student’s CGPA)
• Interview

Please contact the Program Coordinator for more details.

Academic Regulations

It is the student's responsibility to be aware of the College Academic Regulations. The Academic Regulations apply to all applicants to Humber and all current students enrolled in any program or course offered by Humber, in any location. Information about academic appeals is found in the Academic Regulations.  

Anti-Discrimination Statement

At Humber College, all forms of discrimination and harassment are prohibited. Students and employees have the right to study, live and work in an environment that is free from discrimination and harassment. If you need assistance on concerns related to discrimination and harassment, please contact the Centre for Human Rights, Equity and Inclusion or the Office of Student Conduct.

Accessible Learning Services

Humber strives to create a welcoming environment for all students where equity, diversity and inclusion are paramount. Accessible Learning Services facilitates equal access for students with disabilities by coordinating academic accommodations and services.  Staff in Accessible Learning Services are available by appointment to assess specific needs, provide referrals and arrange appropriate accommodations. If you require academic accommodations, contact:

Accessible Learning Services

North Campus: (416) 675-6622 X5090

Lakeshore Campus: (416) 675-6622 X3331 

Academic Integrity

Academic integrity is essentially honesty in all academic endeavors. Academic integrity requires that students avoid all forms of academic misconduct or dishonesty, including plagiarism, cheating on tests or exams or any misrepresentation of academic accomplishment.

Disclaimer

While every effort is made by the professor/faculty to cover all material listed in the outline, the order, content, and/or evaluation may change in the event of special circumstances (e.g. time constraints due to inclement weather, sickness, college closure, technology/equipment problems or changes, etc.). In any such case, students will be given appropriate notification in writing, with approval from the Senior Dean (or designate) of the Faculty.

Copyright

Copyright is the exclusive legal right given to a creator to reproduce, publish, sell or distribute his/her work. All members of the Humber community are required to comply with Canadian copyright law which governs the reproduction, use and distribution of copyrighted materials. This means that the copying, use and distribution of copyright- protected materials, regardless of format, is subject to certain limits and restrictions. For example, photocopying or scanning an entire textbook is not allowed, nor is distributing a scanned book.

See the Humber Libraries website for additional information regarding copyright and for details on allowable limits.

Humber College Institute of Technology and Advanced Learning • 2024/2025.