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Strategic Crisis Communications

Course Code: COMS 100

The Strategic Crisis Communications micro-credential provides practical skills and strategies for effectively managing communication during a crisis (or crises). Learners will develop the ability to craft clear, confident and appropriate messaging for internal and external stakeholders, navigate media interactions and implement damage control strategies. Designed for individuals and organizations without in-house public relations expertise, this course equips learners with essential crisis communication tools to protect reputations, maintain public trust and minimize business disruption.

Learning outcomes:

Upon completion of this micro-credential, learners will be able to:

• Assess potential risks and develop a proactive crisis communication plan.
• Prepare clear, timely and strategic crisis messages tailored to different stakeholders.
• Use media relations and social media to manage public perception during a crisis.
• Implement reputation management strategies to restore credibility post-crisis.
• Apply effective communication strategies under pressure while demonstrating leadership and transparency.

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Micro-credential
Learners will receive a digital badge upon successful course completion.

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