The Business School was recently featured  in Academica Top Ten, for its interactive marketing in Marketing Magazine. The ad, pictured below, was highlighted because it successfully drives social media engagement. By asking the question, “Where do you fit in business?” it engages viewers to takethetest.ca, which is a quiz to determine which college business program would suite them best. “For context, the average for prompting readers to visit websites is 10% [among all ads studied], and this is at 39%,” says Brian Hickey, president of the research company that ran the readership study that determined Humber’s ad was the number one ad, among those studied, to drive traffic to its website.