Professors Launch NSERC-Funded Cannabis Research Project

Dr. Daniel Bear and Dr. Ashley Hosker-Field from the Faculty of Social and Community Services, and Professor Marilyn Cresswell from the Faculty of Media and Creative Arts have launched a new research project exploring how young Canadians are engaging with public education about cannabis.

The project hopes to identify what types of public education efforts are working well, and use that information to produce guidelines and new public education materials. Once the project's data has been analyzed, students from the Bachelor of Creative Advertising program will help create a new outreach campaign that will be rolled out to students and young people around the county at the start or the next school year. The project is funded by a Colleges and Community Social Innovation Fund from NSERC, and is in partnership with Canadian Students for Sensible Drug Policy, a student-led non-profit focused on improving drug laws. 

Dr. Bear and his team are currently recruiting participants to take part in a survey and/or a paid focus group. If you or someone you know is between 18-30 years old, has ever consumed cannabis, and lives in Canada, you are eligible to participate by visiting the project's website at The team would also appreciate if this information can be shared with Humber students, and can provide slides and graphics for posting to Blackboard course sites upon request. To contact the team you can either email Dr. Daniel Bear directly or contact the research team at

To learn more visit the project's website, read a write-up of the project by ARI, or follow the project's twitter account.