I am pleased to announce that following a very competitive selection process, Amber Holliday has accepted the new role of Associate Vice-President, Recruitment and Student Mobility.

This position, reporting to the Vice-President Students and Institutional Planning, will provide leadership to all aspects of domestic and domestically-based recruitment, through participation in development and approval of related marketing strategies and co-leadership of the college’s Marketing, Recruitment and Conversion Committee. In addition, Amber will provide leadership to college Pathways and Transfer (Student Mobility) activities in cooperation with the Academic Division and Registrar’s Office. 

Amber joins us from York University where she most recently served as the Director, CRM Transformation in York’s Student Systems Renewal Program – a technological program designed to move the university towards next generation solutions improving the experience of students, faculty and staff. As Director, she spearheaded the comprehensive business and technological transformation of York’s CRM to a system designed to leverage data to improve relationships, drive enrolment growth and increase retention.  The first release of the new CRM went live in September 2023. Amber will be an asset to the Humber Enrolment team as we continue with implementation of the Enrolment and Admissions Rethinking Project.

With more than two decades of progressive leadership in recruitment and admissions, Amber is dedicated to fostering a student-centric experience at all stages of the student enrolment journey. As Assistant Director, Student Recruitment at York University, she assumed a leadership position that proved instrumental in diversifying the student body and driving enrolment growth nationally and internationally. This included the creation of integrated recruitment strategies, most notably with York’s English Language Institute, designed to support institutional and program specific priorities, optimize tactics and processes, and foster cross-campus collaboration. She also led the restructuring of the recruitment team for greater market accountability and cross-campus partnership.

Amber has an M.Ed from York University with a focus on internationalization and the international student experience, and is a certified ProSci change practitioner. She looks forward to joining the Humber community!  

Please join me in congratulating Amber and wishing her success, when she starts her new role on May 6, 2024.

Jason Hunter
Vice-President, Students & Institutional Planning