Feature Lecture presented by Dr. Greg Kelley: “Your Kind of Place: Branding in Children’s Culture"

Date/Time: 
February 6, 2014 - 12:00pm
Where: 
University of Guelph-Humber, Room GH424

Academic Services invites all staff, instructors, students and guests to attend the Winter 2014 University of Guelph-Humber Feature Lecture. The Feature Lecture, titled “Your Kind of Place: Branding in Children’s Culture," will be presented by Media Studies instructor, Greg Kelley, PhD.

Children’s folklore draws a wealth of material from commercial culture, and popular advertisements are frequently adapted and satirized on the playground. The lecture will survey some salient examples, focusing on a few remarkable cases of folk parodies of commercials that have outlasted by decades the advertising campaigns that initially inspired them. With these, we can begin to formulate a theoretical framework regarding the ways in which children “perform subversion” in their lore and undermine the power of corporate branding.

Please join us on Thursday, February 6, 2014 from 12 noon to 2 p.m. in GH424 for Greg Kelley's lecture, “Your Kind of Place: Branding in Children’s Culture."

Registration is very limited. Please RSVP to academicservices@guelphhumber.ca.

Lunch will be provided. We look forward to seeing you there!