Josephine Mazzuca
josephine.mazzuca@humber.ca
Research ROI: Evaluation and Insights
In any economic climate, companies and organizations are interested in maximizing results gained from research studies. With the advent of Big Data, automatic data generation, mobile, “in the moment”, and “DIY” research, what key benefits can research analysts offer organizations and businesses? Research analysts can offer optimization of research findings through effective storytelling and rigorous evaluation resulting in actionable insights. Moving away from the mere presentation or descriptive use of data, organizations are looking for research results to have an impact on the bottom line, to justify the use of public monies, and to make research findings accessible to a wider audience.
Research ROI: Evaluation and Insights
The Humber RAPP Research Forum will allow industry experts, students and other interested parties to explore Research’s Return on Investment opportunities in our current climate.
Through student presentations, industry speakers and open discussions, we will address the importance of students developing research skills that include not only describing but also translating and prescribing future action. Through the development of these skills, new career vistas become open to students and value is added to public and private organizations and stakeholders.