The Digital Business Student Association is proud to host the following hands-on workshops during our TechWeek Fall 2019 at Humber’s Lakeshore Campus. All the sessions will be held in a computer lab, feel free to use Humber’s computers or bring your own laptop!

Shopify

Learn how to setup and run your own e-commerce store using Shopify.

Delivered by Amanda Rice and Prab Vashisht, recent graduates of our Digital Business Management BComm program. Amanda and Prab have extensive experience developing and managing websites for small businesses.

Video Editing with Filmora

Strengthen your storytelling skills and learn how to create and edit your own video content for YouTube, Vimeo, Instagram, and Facebook. In this hands-on workshop, you will learn how to merge, split, trim, crop, cut and paste video clips to make your video unique. Improve Saturation and Contrast for a better quality image. Adjust the speed for slow motion effect, or to speed up the action. Rotate the image for unique angles and so much more. We will download and use the free trial of Filmora, an affordable video editing software.

Delivered by Lauren Ashmore, Video Production Professor and Digital Marketer. Lauren completed her Advanced Diploma in Film and Television Production in 2011 and her Bachelor of Commerce in Digital Business Management  in 2018. She has extensive experience in the video production industry and currently teaches at the School of Media Studies

Microsoft Excel

Two full-day workshops delivered by Isabella Annouza (Microsoft Certified Trainer). This is a hands-on session scheduled in a computer lab, feel free to use Humber’s computers or bring your own laptop.

Beginners

Intermediate

LinkedIn

Learn how to create your professional LinkedIn profile. Delivered by Sheena Ordinario, Placement Advisor, Faculty of Business, Humber College.

MailChimp

Participants will learn about the importance of email marketing and how to set up their first campaign. We will also walk through the analytics report to better understand campaign performance. This is an introductory level workshop that is recommended to those who have never worked with MailChimp before.

Delivered by Irina Gorea, Marketing Manager at Greenloc Environmental Hoarding, Irina graduated from the Digital Business Management BComm program in 2018 and is currently completing her Masters degree at Ryerson University

Facebook Ads & Canva

Canva – We will start by covering the basics of Canva – What is Canva, How to use Canva, The importance of Canva & how Canva can be used for business Success. This will be an example of how to leverage free online tools to your advantage.

Facebook Ads – Facebook Ads are essential to Digital Marketing Success & Lead Generation in Any company. We will learn how to design a Facecbook Ad Graphic, as well as the back-end targeting technicality that makes a Facebook Ad successful. We will also cover the “do’s” and “don’ts surrounding Facebook Ads.

Delivered by Vik Joshi, Digital Marketing specialist and Social Media strategist. Vik graduated from the Digital Business Management BComm program in 2016.

Google Analytics

Learn how to use Google Analytics to track your website’s performance plus some advanced features such as remarketing and e-commerce analytics. There will also be a brief overview of the Google Analytics certification process and how to integrate Google Analytics with Google Data Studio for better reporting.

Delivered by Martin Perez, Digital Marketing Specialist in the tech sector. Martin has worked with small startups and large multinational companies to achieve their digital growth goals. Recently, Martin worked in a digital agency founded by ex-Googlers providing SEO and SEA services to businesses. Martin graduated from the Digital Business Management BComm program in 2016.

​*Please note that ticket sales are final, non-refundable. It is not possible to issue refunds or workshop credits for any reason.