Learn from the success of multinational companies like Google, Intel, Nissan, and IBM, who have embraced anthropology to expand their market reach and boost customer loyalty. Join us for an engaging session on business anthropology, where you'll discover how to seamlessly integrate this discipline into your own business and unlock its numerous benefits for you, your organization, partners, and clients.
Additionally, explore the transformative power of organizational ethnography as we reveal the secrets to creating captivating and engaging office spaces or classrooms. Gain a comprehensive understanding of organizational ethnography, learn practical strategies for its implementation in everyday contexts, and witness firsthand how it enhances productivity and promotes well-being among your collaborators.
Learning Outcomes:
- Understand why consumption is the key to culture
- Understand the need for stakeholder involvement
- Understand the power of corporate culture in this 'new world of work'
- Understand the need for a three-dimensional view (human interaction, biographical experiences and historical processes)
- Understand the practice of using archetypes to explore insights
Lunch will be provided.
Registration deadline: Friday, July 14, 2023
Facilitator Bio:
Ginger Grant, PhD, is the Dean of Research & Innovation at Humber College in Toronto, Canada and member of the Council on Innovation and Commercialization with the Conference Board of Canada. An Innovation Researcher, academic entrepreneur and activist, Ginger’s passion is Innovation Management - the design, development and implementation of innovation strategies that transform corporate culture, and drive engagement and high-performance teams for competitive advantage. A frequent international speaker, she has held senior leadership positions and consulted in a variety of fields including engineering, telecommunications, education, transportation, government, law, software development, gaming and the creative industries. Ginger also holds a Black Belt 2nd Dan from Innovation 360, a global consultancy which helps organizations become innovation ready through a data-driven methodology and a suite of tools for innovation management. Achieving the 2nd Dan Master Black Belt certification offers exclusive benefits, unlocking access to Sherlock, the foremost AI engine for innovation management analytics and the ability to train others on the Innovation 360 methodology. Prior to COVID-19, Ginger was a visiting professor at the Copenhagen Business School where she taught Innovation Management.
