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Course Outline

Course Name: Entrepreneurship Fundamentals (BME 5001)

Academic Period: 2023 - 2024

Faculty:

Faculty Availability:

Associate Dean:
Linda Jin-Troendle
linda.jin-troendle@humber.ca

Schedule Type Code:

Land Acknowledgement

Humber College is located within the traditional and treaty lands of the Mississaugas of the Credit. Known as Adoobiigok [A-doe-bee-goke], the “Place of the Alders” in Michi Saagiig [Mi-Chee Saw-Geeg] language, the region is uniquely situated along Humber River Watershed, which historically provided an integral connection for Anishinaabe [Ah-nish-nah-bay], Haudenosaunee [Hoeden-no-shownee], and Wendat [Wine-Dot] peoples between the Ontario Lakeshore and the Lake Simcoe/Georgian Bay regions. Now home to people of numerous nations, Adoobiigok continues to provide a vital source of interconnection for all.

Equity, Diversity and Inclusion Statement

Humber College and the University of Guelph-Humber (Humber) are leaders in providing a learning, working and living environment that recognizes and values equity, diversity and inclusion in all its programs and services. Humber commits to reflect the diversity of the communities the College serves. Students, faculty, support and administrative staff feel a sense of belonging and have opportunities to be their authentic selves.

Faculty or Department	Longo Faculty of Business
Program(s)	Entrepreneurial Enterprise, Business Management (EE511) Global Business Management (20841)
Course Name:	Entrepreneurship Fundamentals (BME 5001)
Pre-Requisites	none
Co-Requisites	none
Pre-Requisites for	none
Equates	none
Restrictions	none
Credit Value	3
Total Course Hours	42

	Developed By:	Prepared By:	Approved by:
			Linda Jin-Troendle

Humber Learning Outcomes (HLOs) in this course.

The HLOs are a cross-institutional learning outcomes strategy aimed at equipping Humber graduates with the employability skills, mindsets, and values they need to succeed in the future of work. To explore all the HLOs, please consult the Humber Learning Outcomes framework.

Equity, Diversity, Inclusion & Belonging
Sustainability
Systems Thinking
Critical Thinking
Collaboration
Communication
Digital Fluency
Innovation
Leadership
Professionalism
Strategic Problem-Solving

Course Description

In this overview course students will develop a broad understanding of entrepreneurship and its leadership role within a new enterprise, the process of developing, testing and refining their own idea for a business, and the general process of taking that idea and setting up a business. Alternative start-up methods will also be reviewed. It will provide an overview of the steps involved in planning and starting a new business and allow students to explore and develop their own ideas for an entrepreneurial venture. This is a highly experiential course where students, working in teams, will undertake a real world case study related to a new business innovation.

Course Rationale

This course provides students with the understanding of the basic concepts of entrepreneurship and it will teach them the core skills they will need to develop, start and manage their own business venture. It covers the importance of the entrepreneurial infrastructure and stages of the entrepreneurial process.

Program Outcomes Emphasized in this Course

Entrepreneurial Enterprise, Business Management (EE511)

Develop and implement a comprehensive business plan for a new business enterprise.
Present an executive summary of a comprehensive business plan to potential financial backers.
Construct, interpret and analyze key financial statements.
Devise marketing plans encompassing development, implementation, performance monitoring and adjustment using appropriate tools, techniques and applications.
Execute leadership strategies by modelling ethical practices and corporate social responsibility to enhance a firm’s competitive position and sustainability.
Apply various selling structures, methods and techniques to generate revenue and effectively manage client relationships.
Develop and implement an effective human resource management plan to support new ventures and ongoing business operations.
Build and manage relationships using communication, networking, teamwork and leadership skills.
Use evidence-based analysis and decision-making in all functional business areas.
Analyze and realign business strategies to contribute to the operational sustainability of new or ongoing small or medium size enterprise.

Global Business Management (20841)

Collect, process and interpret data used to support international business.
Develop, execute and analyze the results of a comprehensive global business plan which includes complete marketing, operations, financial and human resources strategies and tactics, taking into account the impact of various economic, legal, cultural, geographical, and political situations on international business.
Plan, direct, execute and evaluate individual and team projects.
Apply financial knowledge and skill to the operation of an international business.
Apply leadership and teamwork skills establishing and maintaining working relationships with coworkers, supervisors, clients, customers and consumers.
Apply the principles of business ethics and international corporate responsibility.
Develop new products and services consistent with evolving market needs.
Evaluate the viability of marketing a product or service in an international market or markets.

Course Learning Method(s)

Group or Team Work
Seminar
Lecture

Course Learning Outcomes (CLO)

Learning Outcome	Learning Objectives	Summative Assessments	Formative Assessments
Analyze common characteristics of successful entrepreneurs for the purpose of self-assessment and evaluating entrepreneurship as a career path.	Complete a self-assessment quiz to determine the learner's own entrepreneurial traits. Observe the entrepreneurial traits and behaviours of a local business owner and apply to course concepts. Illustrate how the traits and behaviours of a well-established entrepreneur reflect course concepts.	Entrepreneurial Interview Group Research Project - Global Entrepreneur Presentation Midterm Exam Group Project	Self-assessment quiz
Determine the need to form partnerships, relationships and teams to launch and manage a new enterprise.	Outline the nature of teams, relationships and partnerships in a local entrepreneur's business venture. Demonstrate how an entrepreneur's relationships, partnerships and teams have affected their long-term business success. Assess the various skills and experiences required in a new venture team in order to fulfill all roles and responsibilities.	Entrepreneurial Interview Group Research Project - Global Entrepreneur Presentation Group Project Concept application homework series
Conduct a process for developing, testing and refining an idea for a new enterprise.	Create a new business start-up in a microcosm. Assess the new business marketplace, including product/service demand and local regulations. Experience, explain and conduct a process to set up and start their new enterprise. Apply a Business Model template to a start-up venture.	Micro-venture project Midterm Exam Group Project Entrepreneurial Interview
Compare the various legal forms of business to identify the most financially and operationally advantageous option.	Evaluate the advantages and disadvantages of franchise ventures. Assess an assortment of business formats in course examples and readings, a local entrepreneur's venture and a larger-scale business.	Entrepreneurial Interview Midterm Exam Group Research Project - Global Entrepreneur Presentation Group Project
Evaluate market, economic and financial data in the development of a new enterprise.	Assess the new business marketplace, including product/service demand and local regulations. Use secondary data sources to perform a SWOT analysis for an industry. Effectively apply Porter's Five Forces model to an industry.	Entrepreneurial Interview Midterm Exam Group Research Project - Global Entrepreneur Presentation Group Project
Identify the components of a business plan for future new venture development.	Access sources of data, information and assistance necessary for the preparation of a business plan. Apply the elements of existing business plans to course concepts.	Entrepreneurial Interview Midterm Exam Group Research Project - Global Entrepreneur Presentation Group Project
Present applied analyses of existing business ventures.	Provide written and/or oral analyses of case-based videos and articles	Entrepreneurial Interview Midterm Exam Group Research Project - Global Entrepreneur Presentation Group Project	Concept application homework series

Assessment Weighting

Assessment	Weight
Self-Assessment
Self-assessment quiz	Satisfactory/Unsatisfactory
Exercise
Concept application homework series	25%
Authentic Assessment
Micro-venture project	10%
Midterm Exam
Midterm Exam	20%
Interview
Entrepreneurial Interview	10%
Group Project
Group Research Project - Global Entrepreneur Presentation	20%
Group Project	15%
Total	100%

Modules of Study

Module	Course Learning Outcomes	Resources	Assessments
Introduction to Entrepreneurship	Analyze common characteristics of successful entrepreneurs for the purpose of self-assessment and evaluating entrepreneurship as a career path.	Chapter 1	Midterm Exam Entrepreneurial Interview Group Research Project - Global Entrepreneur Presentation Self-assessment quiz
Recognizing Opportunities and Generating Ideas	Analyze common characteristics of successful entrepreneurs for the purpose of self-assessment and evaluating entrepreneurship as a career path. Conduct a process for developing, testing and refining an idea for a new enterprise. Evaluate market, economic and financial data in the development of a new enterprise.	Chapter 1, cont'd Chapter 2	Midterm Exam Group Project Micro-venture project Entrepreneurial Interview Group Research Project - Global Entrepreneur Presentation Self-assessment quiz
Feasibility Analysis	Conduct a process for developing, testing and refining an idea for a new enterprise. Evaluate market, economic and financial data in the development of a new enterprise.	Chapter 3	Midterm Exam Group Project Micro-venture project Entrepreneurial Interview Group Research Project - Global Entrepreneur Presentation
Developing an Effective Business Model	Determine the need to form partnerships, relationships and teams to launch and manage a new enterprise. Conduct a process for developing, testing and refining an idea for a new enterprise. Evaluate market, economic and financial data in the development of a new enterprise.	Chapter 4	Midterm Exam Group Project Entrepreneurial Interview Group Research Project - Global Entrepreneur Presentation Concept application homework series
Industry and Competitive Analysis	Conduct a process for developing, testing and refining an idea for a new enterprise. Evaluate market, economic and financial data in the development of a new enterprise. Present applied analyses of existing business ventures.	Chapter 5	Midterm Exam Group Project Entrepreneurial Interview Group Research Project - Global Entrepreneur Presentation Concept application homework series
Writing a Business Plan	Compare the various legal forms of business to identify the most financially and operationally advantageous option. Evaluate market, economic and financial data in the development of a new enterprise. Identify the components of a business plan for future new venture development. Present applied analyses of existing business ventures.	Chapter 6	Midterm Exam Group Project Entrepreneurial Interview Group Research Project - Global Entrepreneur Presentation Concept application homework series
Midterm Exam	Analyze common characteristics of successful entrepreneurs for the purpose of self-assessment and evaluating entrepreneurship as a career path. Conduct a process for developing, testing and refining an idea for a new enterprise. Compare the various legal forms of business to identify the most financially and operationally advantageous option. Evaluate market, economic and financial data in the development of a new enterprise. Identify the components of a business plan for future new venture development. Present applied analyses of existing business ventures.	Chapters 1-6, plus readings, in-class materials and homework exercises to date	Midterm Exam
Building a New Venture Team	Determine the need to form partnerships, relationships and teams to launch and manage a new enterprise. Compare the various legal forms of business to identify the most financially and operationally advantageous option. Evaluate market, economic and financial data in the development of a new enterprise. Identify the components of a business plan for future new venture development. Present applied analyses of existing business ventures.	Chapter 9	Group Project Group Research Project - Global Entrepreneur Presentation
Assessing Financial Strength & Viability; Getting Financing or Funding	Evaluate market, economic and financial data in the development of a new enterprise. Present applied analyses of existing business ventures.	Chapters 8 and 10	Group Project Group Research Project - Global Entrepreneur Presentation Concept application homework series
Unique Marketing Issues; Intellectual Property	Evaluate market, economic and financial data in the development of a new enterprise. Identify the components of a business plan for future new venture development. Present applied analyses of existing business ventures.	Chapters 11 and 12	Group Project Entrepreneurial Interview Group Research Project - Global Entrepreneur Presentation Concept application homework series
The Challenges of Growth; Strategies for Growth	Determine the need to form partnerships, relationships and teams to launch and manage a new enterprise. Conduct a process for developing, testing and refining an idea for a new enterprise. Evaluate market, economic and financial data in the development of a new enterprise. Identify the components of a business plan for future new venture development. Present applied analyses of existing business ventures.	Chapters 13 and 14	Group Project Group Research Project - Global Entrepreneur Presentation Concept application homework series
Ethical and Legal Foundations; Franchising	Determine the need to form partnerships, relationships and teams to launch and manage a new enterprise. Compare the various legal forms of business to identify the most financially and operationally advantageous option. Evaluate market, economic and financial data in the development of a new enterprise. Identify the components of a business plan for future new venture development. Present applied analyses of existing business ventures.	Chapters 7 and 15	Group Project Group Research Project - Global Entrepreneur Presentation
Presentations	Analyze common characteristics of successful entrepreneurs for the purpose of self-assessment and evaluating entrepreneurship as a career path. Determine the need to form partnerships, relationships and teams to launch and manage a new enterprise. Conduct a process for developing, testing and refining an idea for a new enterprise. Compare the various legal forms of business to identify the most financially and operationally advantageous option. Evaluate market, economic and financial data in the development of a new enterprise. Identify the components of a business plan for future new venture development. Present applied analyses of existing business ventures.	Group Research Project	Group Project Group Research Project - Global Entrepreneur Presentation
Final Exam	Analyze common characteristics of successful entrepreneurs for the purpose of self-assessment and evaluating entrepreneurship as a career path. Determine the need to form partnerships, relationships and teams to launch and manage a new enterprise. Conduct a process for developing, testing and refining an idea for a new enterprise. Compare the various legal forms of business to identify the most financially and operationally advantageous option. Evaluate market, economic and financial data in the development of a new enterprise. Identify the components of a business plan for future new venture development. Present applied analyses of existing business ventures.	Cumulative - all chapters, plus readings, assessments, in-class activities and materials	Group Project

Required Resources

Title	ISBN
Barringer, Bruce and Ireland, R. Duane. (2019) Entrepreneurship: Successfully Launching New Ventures (6th Ed.) Toronto: Pearson Education Canada Inc.

Supplemental Resources

Title	ISBN
Material suggested or provided by the Instructor from various cases, online publications and daily news sources. Other books, articles and online resources as required for the major group project.

Resource(s):

Course material costs can be found through the Humber Bookstore.

Essential Skills

Section	Skills	Measurement	Details
Critical Thinking and Problem-Solving	Analysing Synthesizing Evaluating Decision-Making Creative and Innovative Thinking	Reinforce and measure	Students analyze the state of the industry, reviewing data from various sources Learners are encouraged to evaluate the feasibility of a potential or existing business venture according to industry analysis and course concepts Learners choose an industry and product or service to sell in a short period of time, making all decisions around production, sales, pricing, distribution, etc. All assessments require industry analysis, and synthesis and presentation of information All assessments require learners to assess venture feasibility The micro-venture assignment reinforces quick group decision-making and creative thinking in a microcosm replicating real life
Interpersonal Skills	Teamwork Relationship management Conflict resolution Leadership Networking	Reinforce and measure	Two group projects require teamwork and leadership skills in the form of project management and collaboration (relationship management). From time to time, conflicts arise within groups which requires a good deal of relationship management and conflict resolution. Networking skills will be required in order to secure an interview subject for the individual Interview assessment. The success or failure of these skills comes through in the ultimate offering by the teams. A cohesive report and/or group presentation is evidence of a well-managed team. There are marks associated with this in the major group project. Teams have the right to evaluate their peers' contributions and behaviour. At times the professor is required to arbitrate team conflicts. The quickness and ability of the learner to secure an interview subject and uncover required details about the subject's business will attest to his or her networking, leadership and relationship management skills.
Numeracy	Understanding and applying mathematical concepts and reasoning Analyzing and using numerical data Conceptualizing	Reinforce and measure	Numeracy will be reinforced through data analysis, sales and financial forecasting Each of the assignments requires some data analysis and basic forecasting or understanding of financial information
Information Management	Gathering and managing information Selecting and using appropriate tools and technology for a task or project Computer literacy Internet skills	Reinforce and measure	Students must gather and analyze information in each of the assignments Students have individual and group assignments where computer literacy and internet skills are required to explore and present information Projects and presentations require learners to: - analyze information to make decisions around product feasibility and financial projections - use various tools to prepare written and oral submissions
Personal Skills	Managing self Managing change and being flexible and adaptable Engaging in reflective practice Demonstrating personal responsibility	Reinforce and measure	Learners are responsible to ensure that deadlines are met and all required elements are included in submitted work. The self-assessment quiz is a homework assignment which requires the learner to reflect on their own entrepreneurial traits and behaviours. All deliverables have deadlines and penalties associated with missed dates and required elements.
Communication	Reading Writing Speaking Listening Presenting Visual Literacy	Reinforce and measure	Students perform an interview of a local entrepreneur, which requires professionalism and high-level communication skills. They apply core concepts and present their analysis in writing. Listening skills are reinforced through the interview assignment, student-led presentations in class and also through lecture and collaborative discussions. Speaking and presenting skills are a key component of the major group project, as are collaborative listening and writing skills. Students will practice their visual literacy through market analysis and secondary research. Small group micro-venture write-up and informal in-class presentation Major project written report and presentation to the class, exhibiting visual literacy through research analysis and presentation graphics Interview written analysis

Prior Learning Assessment & Recognition (PLAR)

Prior Learning Assessment and Recognition (PLAR) is the formal evaluation and credit-granting process whereby candidates may obtain credits for prior learning. Prior learning includes the knowledge competencies and skills acquired, in both formal and informal ways, outside of post-secondary education. Candidates may have their knowledge, skills and competencies evaluated against the learning outcomes as defined in the course outline. Please review the Assessment Methods Glossary for more information on the Learning Portfolio assessment methods identified below.

The method(s) that are used to assess prior learning for this course may include:

Learning Portfolio (results reflected as SAT and not added to student’s CGPA)
Learning statement
Current resume
LinkedIn profile
Collection of work
Skills Test
Interview
Oral exam
Case studies
Simulations
Observations

Please contact the Program Coordinator for more details.

Academic Regulations

It is the student's responsibility to be aware of the College Academic Regulations. The Academic Regulations apply to all applicants to Humber and all current students enrolled in any program or course offered by Humber, in any location. Information about academic appeals is found in the Academic Regulations.

Anti-Discrimination Statement

At Humber College, all forms of discrimination and harassment are prohibited. Students and employees have the right to study, live and work in an environment that is free from discrimination and harassment. If you need assistance on concerns related to discrimination and harassment, please contact the Centre for Human Rights, Equity and Inclusion or the Office of Student Conduct.

Accessible Learning Services

Humber strives to create a welcoming environment for all students where equity, diversity and inclusion are paramount. Accessible Learning Services facilitates equal access for students with disabilities by coordinating academic accommodations and services. Staff in Accessible Learning Services are available by appointment to assess specific needs, provide referrals and arrange appropriate accommodations. If you require academic accommodations, contact:

Accessible Learning Services

North Campus: (416) 675-6622 X5090

Lakeshore Campus: (416) 675-6622 X3331

Academic Integrity

Academic integrity is essentially honesty in all academic endeavors. Academic integrity requires that students avoid all forms of academic misconduct or dishonesty, including plagiarism, cheating on tests or exams or any misrepresentation of academic accomplishment.

Disclaimer

While every effort is made by the professor/faculty to cover all material listed in the outline, the order, content, and/or evaluation may change in the event of special circumstances (e.g. time constraints due to inclement weather, sickness, college closure, technology/equipment problems or changes, etc.). In any such case, students will be given appropriate notification in writing, with approval from the Senior Dean (or designate) of the Faculty.

Copyright

Copyright is the exclusive legal right given to a creator to reproduce, publish, sell or distribute his/her work. All members of the Humber community are required to comply with Canadian copyright law which governs the reproduction, use and distribution of copyrighted materials. This means that the copying, use and distribution of copyright- protected materials, regardless of format, is subject to certain limits and restrictions. For example, photocopying or scanning an entire textbook is not allowed, nor is distributing a scanned book.

See the Humber Libraries website for additional information regarding copyright and for details on allowable limits.

Humber College Institute of Technology and Advanced Learning • 2023/2024.