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Course Outline

Course Name: Introduction to Business (BMGT 100)

Academic Period: 2024 - 2025

Faculty:

Faculty Availability:

Associate Dean:
James Cullin
james.cullin@humber.ca

Schedule Type Code:

Land Acknowledgement

Humber College is located within the traditional and treaty lands of the Mississaugas of the Credit. Known as Adoobiigok [A-doe-bee-goke], the “Place of the Alders” in Michi Saagiig [Mi-Chee Saw-Geeg] language, the region is uniquely situated along Humber River Watershed, which historically provided an integral connection for Anishinaabe [Ah-nish-nah-bay], Haudenosaunee [Hoeden-no-shownee], and Wendat [Wine-Dot] peoples between the Ontario Lakeshore and the Lake Simcoe/Georgian Bay regions. Now home to people of numerous nations, Adoobiigok continues to provide a vital source of interconnection for all.

Equity, Diversity and Inclusion Statement

Humber College and the University of Guelph-Humber (Humber) are leaders in providing a learning, working and living environment that recognizes and values equity, diversity and inclusion in all its programs and services. Humber commits to reflect the diversity of the communities the College serves. Students, faculty, support and administrative staff feel a sense of belonging and have opportunities to be their authentic selves.

Faculty or Department	Longo Faculty of Business
Program(s)	Marketing, Business (02411) Business Administration (02511) Business Administration (Co-op) (20091) Golf Management (Professional) – Business Administration (20231) Business Management (02251) General Arts and Science - College Transfer (09181) Business Studies (21211)
Course Name:	Introduction to Business (BMGT 100)
Pre-Requisites	none
Co-Requisites	none
Pre-Requisites for	Principles of Management (BMGT 152) Operations Management (BMGT 203) Business Systems (BISM 201)
Equates	none
Restrictions	none
Credit Value	3
Total Course Hours	42

	Developed By:	Prepared By:	Approved by:
	Darren Hupp		James Cullin

Humber Learning Outcomes (HLOs) in this course.

The HLOs are a cross-institutional learning outcomes strategy aimed at equipping Humber graduates with the employability skills, mindsets, and values they need to succeed in the future of work. To explore all the HLOs, please consult the Humber Learning Outcomes framework.

Sustainability
Critical Thinking
Collaboration

Course Description

Students enrolled in this course are assigned the role of business manager, and are responsible for acquiring the knowledge, skills, and attributes necessary for success in business. Students will participate in a business simulation where they will experience the challenges of managing a small business in a competitive environment. Throughout the simulation, students will examine what managers do to establish and achieve business goals, and the interrelationship between functional areas within the organization. Beyond business concepts, students will develop an important foundation of professional behaviours necessary to manage their own success. Students will grow their confidence and ability to work effectively in groups, take ownership of their learning, manage their time, practice effective communication skills, and develop and deliver purposeful business presentations. The essential business skills, knowledge, and behaviours developed throughout this course will establish the foundation of future academic success, while preparing students for the professional demands of a career in business.

Course Rationale

The purpose of this course is to offer a foundational level of learning outcomes that will lead to proficiency in senior level courses as the student progresses through their program. In addition, students will develop important study and self-management skills that will be beneficial as they advance through senior level courses and into future employment opportunities.

Program Outcomes Emphasized in this Course

Marketing, Business (02411)

Contribute to the development of a marketing* plan that will meet the needs or goals of a business or organization.
Contribute to the development of an integrated marketing communication plan* of a product*, concept, good, and/or service based on an identified market need or target.
Contribute to the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to market needs.
Contribute to the development of strategies for the efficient and effective placement/distribution of a product*, good, and/or service to respond to an evolving market.
Contribute to the development of strategies related to pricing for a product, good and/or service.
Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.

Business Administration (02511)

Evaluate the impact of global issues on an organization’s business opportunities by using an environmental scan*.
Apply principles of corporate sustainability*, corporate social responsibility and ethics to support an organization’s business initiatives.
Assess and use current concepts/systems and technologies to support an organization's business initiatives.
Apply human resource practices to support management objectives and the organization’s goals.
Use accounting and financial principles to support the management and operations of an organization.
Assess marketing and sales concepts and strategies and apply them to the needs of an organization.
Participate in the development of a business plan.

Business Administration (Co-op) (20091)

Golf Management (Professional) – Business Administration (20231)

Business Management (02251)

Identify and discuss the impact of global issues on an organization’s business opportunities by using an environmental scan*.
Apply principles of corporate sustainability*, corporate social responsibility and ethics to support an organization’s business initiatives.
Use current concepts/systems and technologies to support an organization's business initiatives.
Apply basic research skills to support business decision making.
Support the planning, implementation and monitoring of projects.
Perform work in compliance with relevant statutes, regulations and business practices.
Explain the role of the human resource function and its impact on an organization.
Use accounting and financial principles to support the operations of an organization.
Describe and apply marketing and sales concepts used to support the operations of an organization.
Outline and assess the components of a business plan.
Develop strategies for ongoing personal and professional development to enhance work performance in the business field.

General Arts and Science - College Transfer (09181)

Business Studies (21211)

Course Learning Method(s)

Problem Based Learning (PBL)
Case Based Learning
Group or Team Work
Simulations
Lecture
Cooperative Learning

Course Learning Outcomes (CLO)

Learning Outcome	Learning Objectives	Summative Assessments	Formative Assessments
Develop a set of business goals involving: profits, costs, revenues, customer service and sales volume using the SMART model (Specific, Measurable, Achievable, Relevant, Time bound).	Define business and explain the importance and relationships between revenue, costs and profit. Develop a business plan that uses SMART model to develop actionable goals	Test #1	Biz Cafe Simulation Exercises/Activities Integrated Concepts Exercise
Interpret the impact of the political, economic, social and technological environments on business in Canada.	Describe the macro business environment and explain why managers must be aware of external changes taking place Explain how political, economic, sociocultural and technological forces can impact the profitability of a business. Demonstrate how managers analyze external business opportunities and threats	Test #1	Biz Cafe Simulation Exercises/Activities Integrated Concepts Exercise
Apply management approaches to plan, organize, lead and control the activities of a group, and demonstrate effective individual behaviours that contribute towards achieving the group’s shared goals.	Summarize the four basic management functions Discuss the strategic factors of an organization and classify the factors (SWOT analysis) Identify the various levels of management Characterize how the required mix of skills changes for managers at different levels Explain the different leadership styles List the four steps of the managerial decision-making process	Test #1	Biz Cafe Simulation Exercises/Activities Integrated Concepts Exercise
Calculate profit (or loss), and use accounting and financial information to support management decisions for a small business.	Using the balance sheet equation, when given two values calculate the third value Classify a given item on the balance sheet as an asset, a liability, or owners’ equity Classify a given transaction on the income statement as either revenue, COGS, an operating expense, or net income. Classify a given transaction on the statement of cash flows as either an operating activity, investing activity, or financing activity	Test #2	Biz Cafe Simulation Exercises/Activities Integrated Concepts Exercise
Discuss the advantages and disadvantages of entrepreneurship and determine the most suitable methods of establishing a business in Canada	Describe the five common characteristics of successful entrepreneurs List the five major components of a business plan Determine the most likely source of financing for different businesses Contrast the advantages and disadvantages of a franchise with that of a new business start-up in the same type of business	Test #3	Exercises/Activities Biz Cafe Simulation Integrated Concepts Exercise
Assess the four legal forms of business organization in Canada and select the most appropriate one for a given business scenario.	Outline the three main forms of ownership structure used in Canada Summarize the four key considerations for evaluating ownership structure Determine the most appropriate ownership structure for business control and ease of transferring ownership Determine how taxation and division of profits affect the choice of ownership structure Identify the liability exposure of the owners of different businesses Determine the most appropriate business structure for ease of start-up and administration	Test #3	Biz Cafe Simulation Exercises/Activities Integrated Concepts Exercise
Determine the human resources requirements of a small business to ensure the organization has the necessary talent to achieve set goals	Identify the phases of human resources management Discuss the six steps of the recruiting process Compare different compensation schemes List the four types of methods for training Understand performance appraisals	Test #2	Biz Cafe Simulation Exercises/Activities Integrated Concepts Exercise
Apply marketing concepts to understand the needs of customers and to support the operations of an organization.	Summarize the ways that marketing activities provide value to customers Identify the four components of a marketing mix Discuss the five major steps involved in a consumer purchase decision Differentiate between product preferences of different target markets List the four steps of the market research process	Test #1	Biz Cafe Simulation Exercises/Activities Integrated Concepts Exercise
Assess the effectiveness of a group’s ability to achieve set goals, and propose recommendations to improve the group’s performance	Summarize the four basic management functions	Test #1	Biz Cafe Simulation
Demonstrate appropriate consideration of ethical, and corporate and social responsibility issues when managing a business	Summarize the three primary components of business ethics Understand if an action is legal, ethical, or both Discuss how organizations can promote ethical behaviour List the guidelines for making ethical decisions Describe different models of social responsibility Identify the various stakeholders and how organizational decisions impact them	Test #3	Biz Cafe Simulation Exercises/Activities Integrated Concepts Exercise
Design a business presentation that includes an opening, body and conclusion, and incorporates effective use of visual components, and delivery techniques to engage the audience and support the presentation objectives	Describe the tasks involved in developing a presentation Outline four major tasks involved in completing a presentation Describe the major design and writing tasks required to enhance your presentation with effective visuals Describe important aspects of delivering a presentation in today’s environment	Biz Cafe Team Presentation	Biz Cafe Simulation Biz Cafe Team Presentation

Assessment Weighting

Assessment	Weight
Exercise
Integrated Concepts Exercise	20%
Presentation
Biz Cafe Team Presentation	10%
Online Module
Exercises/Activities	15%
Simulation
Biz Cafe Simulation	10%
Test
Test #1	15%
Test #2	15%
Test #3	15%
Total	100%

Modules of Study

Module	Course Learning Outcomes	Resources	Assessments
Introduction to Business - Exploring the World of Business And Economics	Interpret the impact of the political, economic, social and technological environments on business in Canada.	MindTap Chapter 1	Test #1 Exercises/Activities Biz Cafe Simulation
Understanding The Management Process	Develop a set of business goals involving: profits, costs, revenues, customer service and sales volume using the SMART model (Specific, Measurable, Achievable, Relevant, Time bound). Apply management approaches to plan, organize, lead and control the activities of a group, and demonstrate effective individual behaviours that contribute towards achieving the group’s shared goals. Assess the effectiveness of a group’s ability to achieve set goals, and propose recommendations to improve the group’s performance	MindTap Chapter 2	Test #1 Exercises/Activities Biz Cafe Simulation
Building Customer Relationships through Effective Marketing	Apply marketing concepts to understand the needs of customers and to support the operations of an organization.	MindTap Chapter 3	Test #1 Exercises/Activities Biz Cafe Simulation
Attracting and Retaining the Best Employees	Determine the human resources requirements of a small business to ensure the organization has the necessary talent to achieve set goals	MindTap Chapter 4	Exercises/Activities Test #2 Biz Cafe Simulation
Pricing	Calculate profit (or loss), and use accounting and financial information to support management decisions for a small business. Apply marketing concepts to understand the needs of customers and to support the operations of an organization.	MindTap Chapter 5	Exercises/Activities Test #2 Biz Cafe Simulation
Using Accounting and Financial Information	Calculate profit (or loss), and use accounting and financial information to support management decisions for a small business.	MindTap Chapter 6	Exercises/Activities Test #2 Biz Cafe Simulation
Small Business, Entrepreneurship, and Franchises	Discuss the advantages and disadvantages of entrepreneurship and determine the most suitable methods of establishing a business in Canada	MindTap Chapter 7	Exercises/Activities Test #3 Biz Cafe Simulation
Choosing a Form of Business Ownership	Assess the four legal forms of business organization in Canada and select the most appropriate one for a given business scenario.	MindTap Chapter 8	Exercises/Activities Test #3
Being Ethically and Socially Responsible	Demonstrate appropriate consideration of ethical, and corporate and social responsibility issues when managing a business	MindTap Chapter 9	Exercises/Activities Test #3 Biz Cafe Simulation
Developing your professional presentation skills	Design a business presentation that includes an opening, body and conclusion, and incorporates effective use of visual components, and delivery techniques to engage the audience and support the presentation objectives	Professor Resources	Biz Cafe Simulation Biz Cafe Team Presentation

Required Resources

Title	ISBN
Custom MindTap Instant Access (12 Months) for Pride's Business, 2nd Edition ISBN10: 1-77474-261-6 ISBN13: 978-1-77474-261-7 AUTHORS: PRIDE/HUGHES/KAPOOR/ALTHOUSE/ALLAN - ©2022
Interpretive Simulations BizCafe Instant Access (12 Months/Multi Term), 1st Edition ISBN10: 0-17-693493-6 ISBN13: 978-0-17-693493-4 AUTHORS: INTERPRETIVE SIMULATIONS - ©2021

Resource(s):

Course material costs can be found through the Humber Bookstore.

Essential Skills

Section	Skills	Measurement	Details
Communication	Reading Writing Speaking Presenting	Reinforce and measure	Learning materials are required to be read, with related activities for marks, application exercises, discussion boards providing the basis for reading, writing, speaking skills to be reinforced in the course. Presentation/visual literacy skills will be taught and reinforced by students preparing and delivering a presentation communicating learnings from a business simulation. Application, experiential based exercises Discussion board posts Concept check activities based on learning materials from e-textbook Tests Major Project Presentation
Numeracy	Understanding and applying mathematical concepts and reasoning Analyzing and using numerical data	Reinforce and measure	Basic math skills learned from earlier education will be applied to real-world business problem solving: profit calculation breakeven analysis pricing analysis accounting financial statements: balance sheet, income statement, cash flow statement Individual exercises testing the concepts listed above in an business application based scenario Tests
Critical Thinking and Problem-Solving	Analysing Synthesizing Evaluating Decision-Making Creative and Innovative Thinking	Teach and measure	Students will be introduced to a business simulation where they launch and manage on a weekly basis, an independent coffee shop. The team will make weekly collaborative decisions over a 9 week period, analyzing data provided by simulation results to make continual improvements to their teams success. At the end of the 9 week decision intervals, the team will develop a business presentation recapping their simulation strategy, results, what worked and what did not work, as well as opportunities for next time. Each team of students participating in the business simulation will be graded based on performance against specific, real-world business measures: profit contribution, brand awareness, customer satisfaction, and others. Normally student teams will receive a grade based on their rank relative to competing teams at the end of the 9 week interval. The presentation will enable teams to prepare a collaborative presentation and deliver same in a live setting to their classmates
Information Management	Selecting and using appropriate tools and technology for a task or project Internet skills	Reinforce and measure	Students get introduced to an interactive e-book that contains all of the main lessons in the course. The e-book contains videos, interactive figures, concept check activities, quizzes, lesson reviews, read-speak functionality, flashcards, electronic note databasing, all which enable the student to learn across many different methods and learning styles The simulation teams have the option of choosing which software to use in order to build the business simulation presentation Learners are evaluated in the moment using interactive survey tools (eg. Kahoot, Mentimeter) and also by completion and accuracy of lesson concept check activities, quizzes, lesson reviews, as well as through a comprehensive rubric for the end-of-term simulation presentation
Interpersonal Skills	Teamwork Relationship management Conflict resolution Leadership	Reinforce and measure	Students get placed in teams at the beginning of the course in order to make weekly group decisions for a business simulation as well as for completing team exercises based on the simulation or the weekly lesson content. Students peer evaluate their team members using a rubric that will grade team members based on contribution, effort and collaboration.

Prior Learning Assessment & Recognition (PLAR)

Prior Learning Assessment and Recognition (PLAR) is the formal evaluation and credit-granting process whereby candidates may obtain credits for prior learning. Prior learning includes the knowledge competencies and skills acquired, in both formal and informal ways, outside of post-secondary education. Candidates may have their knowledge, skills and competencies evaluated against the learning outcomes as defined in the course outline. Please review the Assessment Methods Glossary for more information on the Learning Portfolio assessment methods identified below.

The method(s) that are used to assess prior learning for this course may include:

Learning Portfolio (results reflected as SAT and not added to student’s CGPA)

Please contact the Program Coordinator for more details.

Academic Regulations

It is the student's responsibility to be aware of the College Academic Regulations. The Academic Regulations apply to all applicants to Humber and all current students enrolled in any program or course offered by Humber, in any location. Information about academic appeals is found in the Academic Regulations.

Anti-Discrimination Statement

At Humber College, all forms of discrimination and harassment are prohibited. Students and employees have the right to study, live and work in an environment that is free from discrimination and harassment. If you need assistance on concerns related to discrimination and harassment, please contact the Centre for Human Rights, Equity and Inclusion or the Office of Student Conduct.

Accessible Learning Services

Humber strives to create a welcoming environment for all students where equity, diversity and inclusion are paramount. Accessible Learning Services facilitates equal access for students with disabilities by coordinating academic accommodations and services. Staff in Accessible Learning Services are available by appointment to assess specific needs, provide referrals and arrange appropriate accommodations. If you require academic accommodations, contact:

Accessible Learning Services

North Campus: (416) 675-6622 X5090

Lakeshore Campus: (416) 675-6622 X3331

Academic Integrity

Academic integrity is essentially honesty in all academic endeavors. Academic integrity requires that students avoid all forms of academic misconduct or dishonesty, including plagiarism, cheating on tests or exams or any misrepresentation of academic accomplishment.

Disclaimer

While every effort is made by the professor/faculty to cover all material listed in the outline, the order, content, and/or evaluation may change in the event of special circumstances (e.g. time constraints due to inclement weather, sickness, college closure, technology/equipment problems or changes, etc.). In any such case, students will be given appropriate notification in writing, with approval from the Senior Dean (or designate) of the Faculty.

Copyright

Copyright is the exclusive legal right given to a creator to reproduce, publish, sell or distribute his/her work. All members of the Humber community are required to comply with Canadian copyright law which governs the reproduction, use and distribution of copyrighted materials. This means that the copying, use and distribution of copyright- protected materials, regardless of format, is subject to certain limits and restrictions. For example, photocopying or scanning an entire textbook is not allowed, nor is distributing a scanned book.

See the Humber Libraries website for additional information regarding copyright and for details on allowable limits.

Humber College Institute of Technology and Advanced Learning • 2024/2025.