There are various ways to connect with the Longo CfE Mentors. We offer monthly mentor drop-in sessions (see events page to register), mentor meetings and one-on-one mentor support. In order to have one-on-one support, you must be a Longo CfE member and attend one of our mentor information sessions. Once you request a mentor we will send you information on these sessions.
Submit a Mentorship Request Form and we will start the process of matching you with one of esteemed mentors.
Want to be a Volunteer mentor? Send your headshot, resume and a brief bio to email@example.com.
Meet Our Mentors
CEO, Experience Your Life
Sultan Akif is an award-winning CEO of two social entrepreneurships, published author, tech professional and TEDx speaker who has traveled to and inspired people in over 75 countries. He was recently recognized in the Top 10 Global Changemakers list by The Introducer Magazine. After delivering over 1 billion dollars in consulting revenue as a corporate executive at Microsoft and IBM, he left a successful career in the technology industry to connect with his purpose and inspire thousands with his story. Prior to his success, Sultan was once a boy who could not afford any books. He is now on a mission to build 100 libraries around the world with his own hands and has completed 25 so far in 9 countries.
Sultan has taken the stage as a professional speaker for only one reason – to drive real change in the hearts people and teams. He uses his voice and his own personal story to communicate to the world that we are the change the world needs, and we have the power to make a difference. If a very ordinary boy who could not afford any books can build libraries around the world, then anyone can do anything!
Fadi Atallah CA, CPA, MBA.
Executive Director of Atallah Consulting Services Ltd.
Fadi Atallah is an experienced executive with over two decades in leading the Executive Management, Finance and Investment functions in global conglomerates . Fadi has developed extensive experience in overseeing business performance and significant strategic growth initiatives, including global mergers and acquisitions, succession planning and Corporate Governance projects, in addition to IFRS consolidated reporting and investment portfolio management. Fadi served in various roles including Audit Committee Chairman for various corporations. Prior to his senior executive roles, Fadi worked with Ernst & Young and Arthur Andersen Assurance team and later joined the Oracle IT Consulting organization advising different customers across multiple industries,
Currently, Fadi is the Executive Director of Atallah Consulting Services Ltd., a consulting service provider focusing on guiding and advising corporations on financial prudence, enhancing the overall control environment, in addition to provision of overall strategic advice for stakeholders and corporate management. Fadi also is a Professor in Humber College Business School, an instructor at University of Toronto Continuing Education (Excellence in Teaching Award for 2020), and an instructor at Morgan International on the Becker US CPA preparatory course.
Fadi holds a bachelor’s degree in business administration from the American University of Beirut, a Graduate Diploma in Public Accountancy from McGill University and an MBA from Rotman School of Management - University of Toronto, graduating with the Bergman Scholar Award and on the Dean’s List. Fadi is also registered as a Chartered Accountant with the Canadian Chartered Professional Accountants.
Program Coordinator and Professor, Humber College
For the passed 10 years I have been the Program Coordinator and Professor in the Accounting Advanced Diploma. I have helped develop our Professional Accounting Post Graduate Certificate and maintain our course relevancy for the CPA Professional Accounting Designation. Prior to joining Humber I held various senior Financial roles in industry including Controller, Finance Manager of Acquisitions and Tax Manager. I have always had a particular interest in Small Businesses as my professional experience began in the Small Business Group of KPMG in the Kitchener-Waterloo and Toronto offices.
Faculty, Longo Faculty of Business
Stephen Eiler is a “partial load” instructor at Humber College. He has been teaching college level courses in business, sales, finance and capital budgeting for decades. He helped Hewlett Packard set up their "dealer program" for consumer products in Canada. As a Senior “New Business Representative” for a large information technology company, he helped secure millions of dollars in incremental revenue in competitive accounts. As Director of Sales and Marketing for a publicly traded satellite communications company, he was responsible for the firm's world-wide sales/marketing strategy and budget. He spearheaded their successful efforts to pursue business in China.
Stephen is passionate about entrepreneurship. He has started several businesses and enjoys working with others to help them start and grow new business ventures.
Founder, Trainsmart Wellness
Jacob Farjou is a Registered Kinesiologist and the owner of Trainsmart Wellness, a private exercise studio located in Brampton. He has a strong passion for growing the profession of Kinesiology within his community, amongst his colleagues, as well as guiding students and recent grads. All of which has led him to serve as a student advisor for the Kinesiology Program at the University of Guelph-Humber. He was named one of Brampton's Top 40 under 40 in it's inaugural year back in 2017. He believes that one of the most important skill sets to have as an entrepreneur is ability to deal with adversity.
Faculty, School of Media Studies and Information Technology
Naeema Farooqi has worked in the field of Marketing, Advertising and Communication both as an entrepreneur and an academic for 25 years, starting out in the corporate communications world as an entrepreneur — launching the first female-run advertising agency in Pakistan called The Creative Workshop in 1990. She has taught Marketing, Communication and Entrepreneurship courses/workshops across various disciplines and programs in the Middle-East, Pakistan, UK and Canada. She has an MBA in Marketing (1990) from Pakistan, an MA in Communications Management (1995) from Coventry University, UK and a Ph.D. in Communication and Media Studies (2015) from the University of Liverpool, UK.
Naeema moved to Canada in 2010, launched and ran her own publication while teaching as a part-time faculty member at Western University, Fanshawe College, Ryerson University and University of Toronto. She began teaching at the School of Media Studies and IT at Humber College from 2016 as a partial-load faculty member teaching Social Media at the PR, Digital Communication and ADMC programs. She is the Chief Communication Officer for CIMMO (Chartered Institute of Marketing Management Ontario), a Ment2Lead mentor at the Longo Centre for Entrepreneurship at Humber College and a working committee member at the IAMCR (International Association of Media and Communication Research). Her research interests are: Social Media, Entrepreneurship, Marketing.
Professor, Faculty of Applied Sciences and Technology
Elizabeth Fenuta is a Professor of Architectural Technology in the Faculty of Applied Sciences and Technology at Humber College. She received her Masters of Architecture and Honors Bachelor of Architectural Studies from the University of Waterloo.
Through the studying of architecture in Italy and by working at various prestigious architecture and design firms in Toronto, she provides a unique inter-disciplinary approach to spatial practice.
Elizabeth has taught at the University of Waterloo and researched with Dr. Elizabeth English on Amphibious Architectures. She has also taught Architecture at Ryerson University and Interior Design at Yorkville University. Elizabeth was a mentor with HumberLaunch for design-related startups.
She is a co-founder of Hout Architecture Inc. and former partner at Fenuta Wang Design. Elizabeth is a member of the Royal Architectural Institute of Canada (RAIC) and the Ontario Association of Architects (OAA).
Sustainability Manager, Humber College
Devon Fernandes catalyzes social and environmental initiatives within organizations. Prior to starting his role as a Sustainability Manager at Humber College, he Co-Founded the KW Library of Things – a space where community members borrow infrequently used items, such as tools, that also provides inclusive employment opportunities. Through his work in creating this social enterprise, Devon was recognized as one of Canada’s Top 25 under 25 Environmentalists according to the Starfish Foundation and one of Canada’s Top 30 under 30 Sustainability Leaders according to Corporate Knights. Devon has a Master’s in Community Psychology and currently serves on the Board of Directors of Extend-A-Family Waterloo Region and as a Policy Fellow in Agriculture, Food and Biodiversity at the University of Guelph.
Business Development Consultant and Coach, Grierson Consulting Inc.
Growing a business in today’s environment can be challenging. You need solutions that match the needs of your company, and that's what we create. We’re not a cookie-cutter agency with boxed solutions. Every business is unique, and so are the solutions that we create.
Todd’s experience guides him when helping his clients. After working at Elmira Poultry for 14 years in many roles, he purchased the company. As the owner, he led the creation of a vision, mission, and core values that guided the company as it grew. He created a strategic plan that helped grow yearly sales from $24 to over $52 million in 5 years and then sold the business.
Having extensive experience across a variety of industries and positions gives him a unique perspective of your company’s structure, operations, and the roles of your employees. Connecting directly with your team helps him understand their specific roles and unique challenges within your business. He believes that every problem is an opportunity to learn, improve and develop. Todd brings a unique customer and operational perspective that increases revenue and customer satisfaction while strategically growing your company.
Whatever your needs are, we can create a solution.
Faculty, Longo Faculty of Business
Brad has his BASc in Engineering and MBA in Finance from Queens University. He is a Business school educator with 15 years corporate strategy and operations experience in research, planning and execution of corporate initiatives geared towards maximizing ROI.
Brad is highly skilled both in and out of the classroom in the creation and sharing of revenue models & budgets, sales/marketing and brand building strategies.
He has extensive management expertise across both the private and post-secondary sectors.
Sales, marketing and partnership development
Curriculum development & teaching
Educational best practices
Program development and management
Project Manager at the Barrett Centre for Technology Innovation
Hi there! My name is Elizabeth however my nickname is Liz. I graduated in 2010 from Brock University in Business Communications- I also received my certificate in Project Management from Humber. I currently work as a Project Manager at the Barrett Centre for Technology Innovation, it's been a year. Prior to that I spent 7 years working in a Digital Sales environment at Bell Media and prior to that my first job was working at a start up marketing agency in St. Catharines. Working at a small start up right after graduating gave me a wide range of experience- I handled all administration, worked directly with clients, dealt with lawyers when needed, hired freelancers. I am so grateful for that job and experience. I want to be able to give back to the Humber community and help students who are looking for advice and mentorship.
Krista Jennings is a Best Selling Author, Speaker and Business Strategist.
Krista is becoming the most sought after Business Strategist, in the online/offline business community. She is known for teaching, coaching and consulting entrepreneurs and small business owners, on how to create more impact and profits.
Her areas of expertise, are business growth, operations, processes, marketing and systems implementation.
Professor & Program Coordinator, Longo Faculty of Business, Humber College
I started my business in the educational tour market with absolutely nothing other than determination, passion and a healthy dose of fear. Starting from ground zero, I took on competitive companies that had been in business for over 20 years. I developed, marketed and delivered amazing educational based travel programs that allowed us to grow and thrive. Customer service became our trademark and we were sought out and purchased by TUI Travel PLC and were I was was a member of the Executive Group for North America: "TUI is the world’s leading tourism group. The broad portfolio gathered under the Group umbrella consists of strong tour operators, 1,600 travel agencies and leading online portals, five airlines with around 150 aircraft, over 400 hotels, 17 cruise liners and many incoming agencies in all major holiday destinations around the globe. It covers the entire tourism value chain under one roof."
Bob Minhas builds experts. His seventeen-year career building his own expert brand and coaching entrepreneurs have guided him to master the difference between entrepreneur and authority. He began by building a quarter million dollar tech business with no advertising that garnered him celebrity status with appearances on HGTV. His business volume grew, but his business acumen was still developing. After a devastating life event, he realized he failed to build a business and life that was stable, sustainable or scalable. He lost it all: his home, his family, and his business.
Over the next several years Bob coached aspiring business owners and established entrepreneurs ready to level up with his unique approach of combined intuition and business sensibility. He was recruited for his entrepreneur spirit and effective skills by regional government small business development offices, but Bob just couldn’t conform to the controlled and unimaginative procedures of the public sector. His workshops and presentations were calling him to something more.
At one of the lowest points in his career Bob wrote, in a single night, the book concept that would change his career and his life. From Addict to Expert maps his journey of dysfunction with business and people, and his recovery to live in a place of authenticity despite financial hardships and lost friendships. Bob began first to understand himself, changing his view of success and purpose. He began studying under high level coaching, using new knowledge and past experience to create his own unique actionable steps. He also surrounded himself with a positive network of people; strategic alliances to support his personal life and his career.
He has now coached over 500 clients through workshops and individual coaching. He offers live workshops and online success strategies for small business and digital media, and individual coaching for experts. He is a student first, continuing to engage in business and soul work. He is a master networker and connector. He embraces opportunities as a workshop leader and speaker to deliver valuable content and fluid connection to his audience. His humour and personal story captivate and inspire. And he has the unique ability to mold examples and solutions in the moment for specific business inquiries, while staying on his teaching platform.
Bob is a proud father to three future leaders. He can be found centring on a yoga mat, spouting off lyrics from 90’s pop music, or nerding out over learning something new when he isn’t working. If he hasn’t sent you a GIF on social media you aren’t in his close circle. He is also an advocate for mental health. Understanding the value of owning and sharing your story, Bob and his event partner co founded TEDxNewmarket in 2018 with a mental health focus.
Sanjay Pinnock, also known as the "The Hustl CEO," is a Creative Serial Entrepreneur and Co-founder of Hustl Works. He's a Dad of two little ones, so I know all about having to "find time" to be a parent and be an entrepreneur.
Sanjay empowers entrepreneurs to market themselves and their online side hustle or small businesses authentically and helps them learn, build and grow their online business through the entrepreneurial lifestyle, branding, marketing best practices, entrepreneur mindset, and social media marketing. His current entrepreneurial interests Hustl Works are blogging, workshops, courses, tools, and more.
Sanjay's story started 6-years ago on SUPER low budgets; when we say low, we mean it. He started our business with less than CAD 1,000. When He started, the really hard part was finding information and connecting with other entrepreneurs to guide him to bring his online side hustle ideas to life, through high-quality, accessible knowledge is tough to come by in one place, so his mission is to change that for young adults in Canada looking to start their entrepreneurial journeys. He believes education shouldn't be hard to find, whether or not you're starting to explore a potential online side hustle or ready to build your empire. The Hustle Works with access to information.
Community/Stakeholder Relations and Communications Manager, Metrolinx
Luiza Sadowski is a seasoned communications specialist with more than 10 years of experience in the private, public and not-for-profit sectors, offering multifaceted communications solutions. She specializes in strategic communications and planning, public relations, crisis communications and issues management.
Luiza has a passion for transit and has worked across many different positions at Metrolinx for the last 5 years. She currently holds the position of Manager, Community / Stakeholder Relations and Communications for the $2.5 billion Metrolinx Finch West Light Rail Transit (LRT) that will connect communities in Northwest Toronto to downtown in 2023.
When not at Metrolinx, Luiza often offers businesses help elevating their communications and social media platforms.
Instructor, Faculty of Liberal Arts & Sciences and Innovative Learning
Dylan has a career spanning 20 years as a corporate trainer, consultant & international business university and college teacher He is also an international entrepreneur and founded successful businesses in Europe and Asia. Recently, he has worked as an executive coach with a local nonprofit, digital literacy college instructor and a HR consultant for a human rights and digital security tech startup.
His mentorship focuses on social entrepreneurship and helping entrepreneurs to pivot their business strategy towards doing social good. This will help the owner to access to new funding streams, sustainable growth and will also create social benefits in their community. Dylan will help the startup founder to come up with ways they can transform their existing product and service idea into innovative solutions to local/national/global social, cultural, or environmental challenges.
Dylan also backs up his love for social entrepreneurship by being an active volunteer to his community and at Humber College. Here are some of his recent contributions:
Board of Director for Senior Health and Wellness Center.
Newcomer Mentor for the TRIEC Mentoring Partnership.
COVID 19 Volunteer Chair to help coordinate volunteers and buy groceries for seniors living in his apartment.
Humber College Volunteer:
Judge for Launch Me Entrepreneurship Program Competition (Centre of Entrepreneurship).
Map the System Judge and Presentation Coach (Faculty of Liberal Arts).
Sustainability Champions Committee (Sustainability Department).
Beyond COVID-19: Global Systems Gap Challenge Mentor (International Office).
Faculty, Faculty of Liberal Arts and Sciences and Innovative Learning
Alexander completed a BA in Russian/Sociology and Honors in Sociology at the University of Western Ontario in London, Ontario, and completed an MA and a PhD in Sociology at the University of Toronto. He was awarded the University of Toronto Open Fellowship from 1999-2002.
Alexander has taught various Sociology, Crime and Deviance, and Race and Ethnicity courses at Humber College, the University of Guelph-Humber, the University of Guelph, the University of Toronto, and the University of Waterloo. He has presented papers on Russian Entrepreneurs, the Russian Mafia and Russian Jews at several conferences (ASA, CSA, ESS, Kokkalis, EGOS) in Europe, Canada, and the U.S.. Published articles on the Russian Mafia by Alexander can be found in Contemporary Justice Review, International Review of Modern Sociology, and Michigan Sociological Review. He has also published articles on Russian Jews in Diasporic Ruptures: Globality, Migrancy, and Expressions of Identity and Studies in Ethnicity and Nationalism. Based on his dissertation, Alexander was also able his book, Russian Transnational Entrepreneurs: Ethnicity, Class and Capital.
Faculty, Longo Faculty of Business
Jim Skinner teaches Entrepreneurship in the Longo Faculty of Business at Humber. He is the author of Business Plan, Business Reality: Starting and Managing Your Own Business in Canada. Soon in its fifth edition, this Pearson textbook is used by colleges and universities across the country.
Jim has conducted numerous Entrepreneurship Development programs in Canada, Zimbabwe, Tanzania, St. Vincent and the Grenadines, Bangladesh, Indonesia, Guyana and Ethiopia.
Jim is a practicing entrepreneur and he is a past recipient of one of Canada’s top teaching awards: the Colleges and Institutes Canada (CICan/ACC) Teaching Excellence Award.
Faculty, Longo Faculty of Business
Mark Stoiko is an expert in business planning, general management, marketing and high-level conceptual selling. He possesses a diversified background in the financial services, marketing, advertising and marketing research industries, having operated his own advertising agency and marketing research firms.
For several years Mark was a member of Maple Leaf Angels in Toronto, and mentored several entrepreneurs in early stage companies. In 2015, he was recognized with an Award of Recognition for his contribution as volunteer faculty at the Longo Centre for Entrepreneurship, Humber College.
Sarah White is the Founder of The Girl Floral, launching over four years ago, evolving from a side hustle, to a brick-and-mortar, and finally into a strong e-commerce brand. The Girl Floral is an online lifestyle boutique carrying florals and fashion with a focus on Canadian brands. Sarah has a passion for shopping local and curates her goods with a focus on eco-conscious, ethical and sustainable brands. She was inspired to start her business to follow her passion for floral design and brings an e-boutique of 'all things pretty' to her loyal customers.
She has hosted and spoken on multiple expert panels on entrepreneurship and women in business, hosted networking events, and mentored women entrepreneurs and students. Sarah was a panelist at The Modern Bride: Babes to Bosses Summit and The Girlpreneur Networking Night, as well as a guest lecturer at Humber College and Laurier Women's Entrepreneurship Centre.
Sarah has started a second business out of her passion for helping others, The Girlpreneur, offering small business consulting to women entrepreneurs looking to follow their passions and start their dream business. She brings her expertise in retail, fashion, beauty, social media and floral design together to support women starting out or working to grow their businesses in various industries.
In her free time she enjoys spending time with her husband, Chris and dog, Samson going for hikes, relaxing at the cottage and canoeing the Grand. One of her favourite pastimes is exploring new places, visiting coffee shops and restaurants.
Faculty, Longo Faculty of Business
Brad is a full-time accounting professor in Humber’s Bachelor of Commerce degrees and is the Chief Financial Officer with Genecis Bioindustries (a Canadian bioplastic technology start-up company).
Brad has a Bachelor of Arts, a Masters of Business Administration (finance) and holds the CPA designation.
Brad has over 20 years of industry experience, which includes many financial leadership roles with The Dow Chemical Company in Canada and the US and Husky Injection Moulding. He spent several years in Minneapolis, Minnesota with then start-up company NatureWorks LLC, a joint venture between Dow Chemical and Cargill. NatureWorks continues to operate successfully, selling the biodegradable plastic polymer PLA globally.
In addition, Brad is a co-author of managerial accounting textbook “Cornerstones of Managerial Accounting”, used on many College and University campuses across Canada.
The Longo Centre for Entrepreneurship (Longo CfE) is for everyone who wants to explore the world of entrepreneurship. The Longo CfE provides a space for like-minded individuals to meet, collaborate, and create. No matter the passion, interest or previous entrepreneurial experiences, the Longo CfE has specialized learning opportunities that stimulate new ways of thinking and support entrepreneurial goals.