Humber professor Daniel Bear is leading the research project/study on “Engaging and Educating Young-Adult Cannabis 2.0 Consumers”, as the Principal Investigator, in partnership with local community organizations The Canadian Public Health Association (CPHA) and Canadian Students for Sensible Drug Policy (CSSDP).

With funding through Natural Sciences and Engineering Research Council of Canada (NSERC), Daniel gathered important quantitative research on developing cannabis education resources and partnered with Humber’s Bachelor of Creative Advertising on how best to market those materials to have the biggest potential impact.

Find the full article from Applied Research and Innovation here