ARI Article: I’ll meet you at the ‘Ba’

Where is ‘Ba’?

The more valid question would be: What is ‘Ba’? For those unfamiliar with the novel concept of ‘Ba’, an in-depth examination will uncover a valuable context serving as a foundation for advancing knowledge creation. In a post-pandemic economy faced with uncertainties and as we approach the precipice of innovation, we are encouraged to view the process of knowledge creation through a lens offered by Japanese business expert, theorist and professor Ikujiro Nonaka.

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