Becoming a Podcaster: An Introduction to Podcasting
July 11 – August 2, 2025
In the space of just two decades, podcasting has disrupted traditional media and become a mainstream form of content consumption. From news outlets to activists to corporate brands, people are using and experimenting with podcasts to reach a steadily growing audience, leading to the creation of a dynamic billion-dollar industry.
The “Becoming a Podcaster” course is developed and delivered in partnership with Nottingham Trent University in the U.K., providing a global lens of the podcasting industry's dynamics and the potential impact of its content. Covering the fundamentals of storytelling, scriptwriting, and structuring podcast episodes, the course will highlight diverse genres, styles, and formats, and highlight its various purposes, from education to entertainment to activism. You will learn best practices for developing and producing an original podcast, and by the end of the course, have a plan for your own podcast pilot.
You’ll learn how to:
- Create a plan to produce your first podcast - from ideation to pitching, to launch;
- Employ the technical tools used for producing a podcast, including the main hosting, and podcasting platforms;
- Discuss the fundamentals of audio storytelling and the current trends in the podcasting industry.
The course is right for you if:
- You have a great podcasting idea, or you are curious how they are made;
- You’re interested in using audio to tell stories and engage with new audiences;
- You’re open to learning from others, including experts from the industry and fellow peers.
What will I be able to do after the course?
- You’ll have knowledge of the tools needed to produce an original podcast
- Create a podcast strategy for your own project, or for an organization’s
- Use podcasts to reach clients, internal audiences at different organizations, and the broader public