Social Media: Developing Your Digital Marketing Skills
July 11 – August 2, 2025
With nearly 5 billion people using social media worldwide, platforms such as TikTok, Instagram, Facebook, YouTube, and X (formally Twitter) are reshaping our conversations, impacting everything from the way we shop, to what we believe. Learning how to effectively leverage these platforms is crucial for marketers and businesses.
The Social Media course will help you stay ahead of the digital marketing curve by learning the fundamental skills needed to stay competitive in any industry. You will graduate with a comprehensive digital content strategy and a deep understanding of the entire process, from setting goals and target audience analysis to content creation and performance monitoring. Developed and taught with our global partners from Denmark, Business Academy Aarhus and Dania Academy, this course provides a broader perspective of the global implications of social media and the latest trends and techniques used by industry leaders.
You’ll learn how to:
- Determine social media best practices for any organization or brand;
- Use social media platforms for online branding, storytelling, and community building;
- Gather and interpret social media analytics and increase SEO;
- Develop a digital content strategy for a real-life industry client in Toronto;
- And more!
This program is right for you if:
- You’re looking for a hands-on experience with opportunities to meet professionals from social media platforms such as LinkedIn, Facebook, and Google*;
- You’re open to a collaborative, peer-to-peer, 24/7 culture that is essential to social media success;
- You’re ready to work in a group setting that will expand your digital marketing knowledge.
What will you be able to do after this course?
- Define social media and why it’s crucial in a communication strategy, no matter what industry or geography;
- Identify social media communities and stakeholders across platforms, and create tailored industry-specific content;
- Evaluate the benefits and limitations of SEO tactics;
- Create a social media strategy for any organization or brand.
*subject to availability.