The new DXP-enabled Downtown Campus webpages are live. The new webpages (humber.ca/downtowncampus), are part of the Digital Experience Platform (DXP) that is transforming Humber’s website and the user experience on it.
The Humber Downtown Campus webpages have a different look and feel and have been redesigned to align with and enhance the user’s journey and experience.
Research for the pages included extensive case study use and profiles of current students and alumni to share their experience of Humber's Downtown Campus and the relevance, value and amenities available while studying in downtown Toronto.
The pages also feature new content to support and highlight the Downtown Campus’ unique benefits. Industry connections and opportunities for participation are also included.
This launch continues our "Experience First" approach to migrating and implementing websites to DXP, focused on clarity about site audience, the journey being supported and the results that are most valued.
The Experience First approach has resulted in increased *user engagement on our sites. This is most noticeable on the International site, which has consistently had user engagement scores of between 92 and 94 per cent since launch. Humber's engagement is above the 71 per cent industry norm for higher education and colleges.
We encourage you to visit www.humber.ca/downtowncampus and explore the new design, structure and end-to-end experience. Additional webpages will be updated over the coming months, along with the rest of humber.ca being migrated to DXP and the new design.
As Builders of Brilliance, Humber continues to define polytechnic education and reimagine learning. That includes providing an unparalleled student experience in person, on campus and digitally from our first interactions. The DXP is a reflection of this commitment that includes an integrated suite of tools and apps to create meaningful relationships with our prospects, students and alumni as they become engaged with Humber on our websites and digital media.
We are grateful for the tireless efforts of the teams and individuals working on the DXP project to bring these webpages online.
The DXP is part of the Digital Student Experience (DSX) Program that emerged from the 2023-2026 Digital Campus and Academic Plans and focuses on reshaping and improving the student experience online.
Ruth Butlin and Andrew Leopold
Project Co-Sponsors
*Engagement is a measure of how much time and interaction with a site visitors have with a site; engagement scores over 90 per cent are considered exceptional.