Dear Humber,
I’m excited to share the launch of Humber’s new brand campaign – “The You You Knew Was in You” – a bold and inspiring initiative that reflects Humber’s commitment to empowering students to realize their full potential.
Intended to cut through the “sea-of-sameness" in post-secondary marketing, the campaign creative features tableaus of students seeing their future selves, under spotlights, set against a black background, showcasing what’s possible through a Humber education. The emotional relatability of the student journey to find themselves transcends borders and brings light to a global experience. The main video is set to an original song, performed by Humber students and alumni who appear across the campaign.
The campaign, which went live and into market earlier this morning, includes a dedicated splash page, various digital, social media, out of home, and on- and off-campus advertising. Over the next few weeks and months, the campaign will be on TV, YouTube, online, on apps, on social media, on billboards, on buses and streetcars, in movie theatres, and more.
You will also see on-campus activations through atmospherics and other initiatives. Following today’s North Campus launch event, please join us tomorrow (Tuesday, March 11) to see the campaign live at:
- 11 a.m. G Building, Longo Centre for Entrepreneurship, Lakeshore Campus
- 3 p.m. 4th Floor Commons, Downtown Campus
The campaign’s primary goal is to increase awareness of, interest in, and applications to Humber. We will be monitoring and measuring all the campaign’s digital elements. Non-digital advertising performance will be evaluated though QR codes and other measures. Analytics will be used to guide ongoing campaign advertising, allowing us to move ads to where they are receiving the most attention and response.
As you know, Humber is a place where learners discover their strengths, optimize their skills, and gain the confidence to achieve their aspirations. This campaign reinforces that Humber is where students find their edge and the place that will help them develop the brilliance that’s already within them and prepare them to solve the productivity crisis facing our country.
Through hands-on learning, expert faculty guidance, and personalized learning pathways, we are Building Brilliance and equipping students with the knowledge and experience to have real-world impact and push the limits of Canada’s most pressing problems.
As the Humber community, each “you” plays an essential role in bringing this campaign to life. I encourage you to embrace this campaign, celebrate your own potential, and support those around you in discovering theirs.
To learn more about “The You You Knew Was in You” and how it embodies Humber’s Building Brilliance vision, please visit www.humber.ca/you. Please let me know if you have any questions about the campaign
Thank you for your dedication to Humber and for inspiring our students to achieve great things.
Andrew Leopold
Associate Vice-President, Marketing & Communications
Humber Polytechnic
andrew.leopold@humber.ca