B²C Lab Partners with Faculty of Media and Creative Arts

Humber College is leading the way towards the development of Canada’s first Broadcast-Broadband Convergence B²C Lab to explore multisectoral data delivery applications enabled by the new Advanced Television Systems Committee (ATSC) 3.0 television broadcast standard, set to replace the current ATSC 1.0 standard in North America. The B²C Lab is now lit up with ATSC 3.0 in phase one of the lab's operations beginning in the new year.

One of B²C Lab’s mandates is to foster collaboration among the Humber community by involving faculty, students, and industry partners in its innovative projects. A prominent example of its collaborative endeavour is a filming project to create visual and audio test sequences led by Professor Iljo Kotorencev, Faculty of Media & Creative Arts (FMCA). Along with Daniel Ferreira and Domenic Paron, these third-year students in Film and Television Production (FMTV) advanced diploma program at Humber are the first to be actively contributing to building research capacity for the new lab. As part of the project, the team has filmed several visual sequences that will be edited and adapted specifically for the B²C Lab’s use-case applications.

To learn more about the B²C Lab, please visit the website.

To learn more about research opportunities for faculty and students, please contact Orest Sushko, B²C Lab Director at orest.sushko@humber.ca.

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