January 17th 2018 was ’Humber Day’ in Toronto. The day marked the culmination of our 50th Anniversary celebrations with the lighting of the CN Tower and iconic TORONTO sign in Humber blue and gold, along with the Humber at 50 – A Celebration Through Music concert at Koerner Hall. We spread the word to our alumni, campuses, community, partners, media friends and supporters. In turn, they all helped to raise awareness of the college and our milestone.
| 7K reach, 1K clicks and 260 engagements | |
| 85.8K impressions, 8.3K accounts reached and 5K engagements | |
| #Humber50 - 300 RTs, 450K reach, 755K impressions, 1K likes. Peaked at trend #3 in GTA | |
| Snapchat | 300 unique viewers, 62% viewership retention and multiple snap saves |
| Media coverage reach | 2,235,143 viewers (covered by CP24, City TV, CBC, CTV and CHFI) |
For a full summary, including social media posts, click the attachment below.
