I am pleased to welcome Michelle Oosterman to Humber, in the role of Director of Marketing and Web Presence. In this new position, Michelle will oversee Humber’s marketing and web vision and strategies while stewarding our corporate brand, marketing and recruitment campaigns and web presence and initiatives. 

Michelle will lead and work with the marketing and web teams to develop and implement marketing and recruitment campaigns, advertising and promotions, design and production, web development and programming, user experience design and materials to support our marketing and web presence. She will also lead plans to market and promote Humber’s leadership in polytechnic education and will work with senior leadership, Faculties and departments to contribute to recruitment and conversion activities. She will also lead web and multimedia projects and approaches to website and multi-platform storytelling, including ongoing implementation of the Digital Experience Platform. 

We are excited to welcome Michelle and her extensive and varied experience to Humber. She joins us from Manulife where she worked as a marketing communications consultant in the Investment Management practice, focusing on strengthening marketing communications and overall practice management to improve client engagement and promote operational effectiveness. Prior to Manulife, Michelle was Director, Communications, Stakeholder Relations and Marketing at CAAT Pension Plan where she led the marketing and communications functions and contributed to the organization’s growth and transformation. 

Michelle has also held senior and director level marketing, web, brand and communications roles at KPMG Canada, CIBC, Scotiabank, Indigo and LCBO, working in both domestic and international positions. 

As previously mentioned, Michelle, along with Emily Milic will report to me and lead their respective marketing and web and communications functions.

Please join me in congratulating and welcoming Michelle to Humber. If you have any questions about the Marketing and Web team’s services or ideas you would like to share, please connect with her directly.

Andrew Leopold
Associate Vice-President, Marketing and Communications