Humber Polytechnic – our new institutional name (as of August 2024) – is a vision and a commitment to pioneer new interprofessional, collaborative approaches to teaching and learning, leveraging technology, partnerships, and experiential education to prepare our students for success in a rapidly changing world.

The launch of our new name, Humber Polytechnic, along with our new brand position, Builders of Brilliance, is an ideal time to strengthen our presence and prominence through unified, consistent and aligned application of these assets.

Our new brand position, Builders of Brilliance, breaks away from a sea of sameness in higher education with a unique, recognizable, and compelling brand experience that drives affinity, engagement – and choice. 

When we properly manage our institution’s name and brand, they collectively become one of our most valuable assets – one that is recognized, memorable and relevant. To build a valuable brand, we must communicate and express it consistently at every point of contact with both external and internal audiences.