Akshjot is an experienced market research and consumer insights professional with 5+ years of expertise in mixed-method research and data-driven strategy. She has worked at Kanatr, the Canadian Association of Retired Persons (CARP), and now Merkle (a subsidiary of Dentsu Canada). She holds a Marketing Management Graduate Certificate from Humber College and an MBA in Marketing from Bengaluru, India. At CARP, she secured a co-op through the Humber IGS job fair, where the career team provided invaluable support, including job application guidance and resume reviews—pivotal in restarting her career in Canada. Now at Merkle, she specializes in consumer insights, analytics, and strategic problem-solving.