Muskaan Shivkumar Pandey is passionate about marketing analytics and brand strategy, areas that combine her creativity with data-driven decision-making. With a strong foundation in Mass Communication and her ongoing Postgraduate studies in Global Business Management at Humber Polytechnic, she is eager to leverage her skills in digital marketing and brand development. Muskaan is particularly drawn to how consumer insights and strategic storytelling shape impactful campaigns, which aligns perfectly with her career goal of crafting innovative brand strategies that drive customer engagement and business growth.
Throughout her academic and professional journey, Muskaan has worked on various projects that have refined her leadership and strategy skills. Her coursework in Advertising and Digital Marketing allowed her to analyze market trends and develop integrated campaigns, while her current role as a Student Ambassador at Devant provided valuable hands-on experience in community engagement and event management. Additionally, leadership roles in Model United Nations and business strategy projects have sharpened her ability to create impactful marketing strategies and drive results.
At Humber Downtown, resources like the ICHub workshops and Career Advisors have helped her refine her skills, gain industry insights, and receive professional guidance, enhancing her academic and career development. In the short term, she seeks hands-on experience in marketing analytics and brand strategy. In the long term, she aims to take on leadership roles in marketing and brand management, positioning herself as a global marketing leader.