Prashanth Babu is passionate about marketing, particularly how brands connect with people through storytelling and strategy. His experience in retail and customer service has provided him with valuable insights into consumer behaviour, aligning with his goal of working in brand management and digital marketing. His customer-facing roles have helped him develop strong leadership and communication skills.
He holds a Bachelor’s degree in Information Technology, which has equipped him with analytical and problem-solving abilities essential for understanding digital trends and consumer data. Now, as he pursues his Postgraduate studies in Global Business Management, he is expanding his expertise in business strategy, market analysis, and brand positioning. This combination of technical and business acumen allows him to approach marketing challenges with a data-driven and strategic mindset.
Additionally, his business coursework and involvement in projects like the Japan Country Profile assignment have enhanced his ability to analyse markets and create strategic plans. The ICHub workshops and career advisors have played a crucial role in shaping his professional journey. Participating in the Open House and Orientation student panel further strengthened his confidence in public speaking and networking, preparing him for a successful career in marketing.
In the short term, he aims to gain hands-on experience in digital marketing and branding, with a long-term vision of taking on a strategic role to drive brand growth and innovation.