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Becoming a Podcaster: Introduction to Podcasting

July 14 - August 1, 2025, Monday to Friday (8:50 a.m. – 11:50 a.m. – daily)

JOUR 3012, DEGE Breadth (lower level, SCC)

In just two decades, podcasting has grown from a niche hobby to a billion-dollar industry, reshaping how we consume media. From news outlets to activists and brands, everyone’s jumping in to connect with a growing audience.
 
The “Becoming a Podcaster” course is designed and taught by award-winning journalists from Canada’s national public broadcaster, the Canadian Broadcasting Corporation (CBC). You'll explore the essentials of storytelling, scriptwriting, and episode structure while diving into the diverse genres, styles, and formats that make podcasts such a unique medium. Whether it's for education, entertainment, or activism, you’ll learn how to create content that resonates.
 
Throughout the course, you’ll master the best practices for developing and producing a podcast along with a solid plan to launch your own podcast pilot.
 
Plus, you’ll get the chance to visit the CBC for a behind-the-scenes look at how professional newscasts come together—and receive a podcast skills master class directly from an experienced podcaster. (Photo credit: Exploring behind the mic! Students from the 2024 Becoming a Podcaster course during their field trip to CBC Studios.)

Eligibility Requirements:

  • Must be enrolled in a degree-level program
  • Not open to students enrolled in the following programs: Bachelor of Digital Communications, Bachelor of Public Relations, Bachelor of Creative and Professional Writing

group of people standing together smiling

Curious about the student experience? Listen to Salford University’s Lucy Ryan talk about hers here.

You’ll learn how to:

  • Create a plan to produce your first podcast - from ideation to pitching, to launch;
  • Employ the technical tools used for producing a podcast, including the main hosting, and podcasting platforms;
  • Discuss the fundamentals of audio storytelling and the current trends in the podcasting industry.

The course is right for you if:

  • You have a great podcasting idea, or you are curious how they are made;
  • You’re interested in using audio to tell stories and engage with new audiences;
  • You’re open to learning from others, including experts from the industry and fellow peers.

What will I be able to do after the course?

  • You’ll have knowledge of the tools needed to produce an original podcast
  • Create a podcast strategy for your own project, or for an organization’s
  • Use podcasts to reach clients, internal audiences at different organizations, and the broader public
Register Now