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Advisory Committee

Get to know our knowledgeable advisory committee. Each member of our committee is an industry expert who contributes to the success of the B2C lab with their combined expertise.

Video playing on large television screen inside B2C lab

Chair

Michael McEwen
Consultant: Media, Policy, and Strategy Ltd

Vice Chair

Madeleine Noland
President, ATSC (ex-officio) 

Members

  • Vlad Anischenko – CTO, Avateq Corp
  • Alex Babakhanov – Director of Marketing, Avateq Corp
  • Guy Bouchard – IEEE BTS, (Retired) Technical Director, Télé-Québec
  • Richard Friedel – Chair ATSC Board, Pearl TV Group U.S.A 
  • Craig Hrycoy – Principal Architect, Cable, Rogers Communications Inc.
  • Kirk Nesbitt – Technical Advisor, Canadian Association of Broadcasters / Broadcast Committee Chair, Radio Advisory Board of Canada (RABC)
  • Tessa Potter – President, Western Association of Broadcast Engineers (WABE), Senior Broadcast Technician SBL / Broadcast Liaison TNSE
  • Erin Ruttan – Digital Equity/ATSC Program Designer, City of Calgary
  • Anne Schelle – Managing Director, Pearl TV Group U.S.A 
  • Yiyan Wu – Professor, Western University, Chair ATSC Tower Network Implementation Team (IT5), ATSC Board Member, (Retired) Principal Research Scientist, Communications Research Centre (CRC) Ottawa

CRTC (Observers)

  • Simon Levasseur – Director, Financial and Multiplatform Technology Analysis, CRTC
  • Michael Crupi – Senior Engineer, CRTC
  • Daniel Pye – Director, Television Programming, CRTC
  • Michael Craig – Manager, Radio Policy and Applications, CRTC

ISED (Observers)

  • Almoustapha Brah Moumouni – Engineer, Engineering, Planning and Standards Branch, Innovation, Science and Economic Development Canada
  • Cole Grayston – Manager, Engineering, Planning and Standards Branch, Innovation, Science and Economic Development Canada
  • Tony Forzley – Senior Engineer, Engineering, Planning and Standards Branch, Innovation, Science and Economic Development Canada

Humber Polytechnic

  • Gina Antonacci – SVP Academic, Humber Polytechnic (ex-officio)
  • Sanjay Puri – VP Administration and CFO, Humber Polytechnic (ex-officio)
  • Derek Stockley – AVP, Academic, Humber Polytechnic (ex-officio)
  • Tyler Charlebois – Interim Dean, Office of Research and Innovation, Humber Polytechnic (ex-officio)
  • Orest Sushko – Director, B²C Lab