Grocery Shopping Re-invented

Project title: “My Favourites” Redesign and Voice User Interface (VUI) Development
Partner: Grocery Gateway
Principal Investigator: George Paravantes
Students: User Experience Design program

Humber College and Grocery Gateway have an on-going partnership to develop and implement methods and tools to improve the user experience for Grocery Gateway’s online presence. During the 2018-2019 fiscal year, Humber embarked on two important phases of the project, re-imagining “My Favourites” and voice user interface (VUI) development.

For re-imagining the “My Favourites” feature, students from Humber’s user experience design program were tasked with providing recommendations to Grocery Gateway that would allow users to shop in an efficient manner while exposing them to new products and moments of inspiration leading to increased incremental sales and brand loyalty. For the voice interface development phase, Humber students provided Grocery Gateway with insights into how this new technology could impact their business. Both phases involved creating research questions, customer journey maps, affinity maps, sketches, storyboards, prototypes, as well as conducting usability testing.

Scenerio Mapping
Scenerio Mapping

“As a Humber graduate, I am incredibly proud to see the talent being harnessed at the college and to see the tangible solutions that programs like UX can deliver to businesses such as Longo’s .”

    — Anthony Longo, President and CEO, Longo’s1

These two collaborative phases of the much larger overarching Grocery Gateway project have provided Humber students with the ability to work directly with a company’s UX team and make sure client needs are taken into account throughout the duration of research and testing, and dive into mobile app design and voice user interface design, two rapidly-developing areas of focus for companies.

In the next phase of the on-going partnership, students will build upon previous work and develop a voice user interface for Grocery Gateway recommendations.  

1 Humber College. (2019, April 16). Humber College and Longo’s Collaborate to Transform User Experience. Retrieved from https://humber.ca/today/media-releases/humber-college-and-longo-s-collaborate-transform-user-experience