All User Experience (UX) Design starts from a human-centred approach. UX Design is a design process focusing on enhancing the user’s interaction and experience with a product. UX Design research focuses on generating design problem hypotheses, structured design process plans, persuasive arguments for redesign, and compelling UX deliverables. UX research projects draw from expertise in innovative web and mobile design, interactive storytelling, advertising and PR, 3D animation, journalism and more—and in all areas, usability is at the forefront. Partners discover insights about their client base through usability testing and prototyping; students can apply classroom learnings to real-world contexts and build design portfolios that will help them launch careers as UX design professionals; and faculty members can expand their research offerings in a quickly evolving field of study. These projects yield benefits for all parties.