Engaging medical and non-medical cannabis consumers with evidence-informed clinical and harm reduction information has proven difficult due to the substance’s low risk to infrequent consumers (Nutt et al., 2007), and a history of stigmatizing and often unscientific public education efforts. Social media has made public health messaging even more challenging given its fragmentation and the potential for spreading misinformation. Thankfully, our previous CCSIF project, ‘Engaging and Educating Young-Adult Cannabis Consumers’ (EEYCC) has shown that harm reduction information about cannabis for both medical and non-medical consumers can be effectively delivered if the messaging is free from stigma, the creative and media aspects attune to the consumers’ needs, and the messenger is viewed as both trustworthy and scientifically well-informed (Bear, Hosker-Field, and Cresswell, 2022). We know that pharmacists can meet these requirements due to their medication management expertise and prominent role in harm reduction efforts for people who use opioids, but they have not yet been tapped to take on this work with people consuming cannabis. With our partners at the Canadian Pharmacists Association, Canadian Centre for Substance Use and Addiction, and Canadian Public Health Association, we have already begun a project to identify gaps in the training provided to pharmacists in the 11 universities that have Pharmacy programs and all continuing educational courses accredited in Canada. Working with the same partners, our proposed CCSIF project will create an important new pathway to engage cannabis consumers and prospective consumers by training pharmacists to answer questions about medical and non-medical cannabis use and promote harm reduction practices. We will utilize a co-creation model with pharmacists and cannabis consumers to achieve the following outcomes: 1) ensure that pharmacists have the knowledge and training to effectively engage with consumers; 2) provide pharmacists with purpose built public education resources, and access to an accredited and free continuing education course we will build in partnership with Humber students. During EEYCC we hired 25 student Research Assistants (RAs) from across the college, and this project will enable us to hire at least 13 more student RAs who will benefit from the development of research and essential workplace skills through one-on-one mentorship.