Skip to content

Longo Family Be Your Own Boss
Entrepreneurship Training Program

The Longo Family Be Your Own Boss (BYOB) program is a 7-week workshop designed to help you explore, refine, and validate a business idea. Whether you're deciding which idea has the most potential or looking to build entrepreneurial skills for your career, this program is for you.

You'll learn how to identify problems worth solving, understand your target audience, evaluate feasibility, and more.

Attend at least 5 of the 7 sessions and you'll be eligible to compete in the BYOB Video Pitch Competition for a chance to win a share of $40,000 in prizes.

Participants can win the following prizes in the Longo Family BYOB Video Pitch Competition:

  • First Place: $15,000
  • Second Place: $10,000
  • Third Place: $10,000
  • Fourth Place: $5,000

Students on stage receiving awards

Longo Family BYOB: How to Get Started

  1. Register for the Longo Family Be Your Own Boss Workshop Series.
  2. Attend at least 5 out of 7 workshops.
  3. Submit a video pitch and a 300-word essay to apply for the Longo Family BYOB Video Pitch Competition.
  4. Join us at the Celebration Event on [insert date] to find out who the winners are!

Eligibility

  • The Longo Family BYOB workshop series is open to current Humber and Guelph-Humber students, alumni, and community members (a $70 fee applies to community participants).
  • Only current Humber and Guelph-Humber students are eligible to compete in the Longo Family BYOB Video Pitch Competition.

Workshop

  • The Ideation Process: Finding Your Idea
  • Research: Types of Data and its Use in Entrepreneurship
  • Identifying Your Customer and Target Markets
  • Assessing Feasibility for a Business Idea
  • Business Model Canvas (BMC)
  • Business Pitching
  • Entrepreneurial Resources
Register for Lakeshore Campus  Register for North Campus 

Faculty

Humber faculty can now seamlessly integrate the Longo Family Be Your Own Boss (BYOB) entrepreneurship workshops into their curriculum.

These engaging workshops help students develop essential skills in innovation, creative problem-solving, and entrepreneurial thinking regardless of their program or discipline.

Students who participate also gain access to the Longo Family BYOB Video Pitch Competition where they can pitch their business ideas for a chance to win a share of $40,000 in funding.

Interested in incorporating these workshops into your course? Contact cfe@humber.ca for more information and access.

Program made possible thanks to the support of the Longo Family Foundation.