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Longo Be Your Own Boss
Entrepreneurship Training Program

Program Description

Longo Be Your Own Boss is a 7-week workshop series on ideation, marketing, promotions, sales, finance, funding and operations. Certification of completion and CCR accreditation will be available to respective participants who attend a minimum of 5 out of the 7 workshops per cohort.

Workshop Schedule

Being Your Own Boss

  • Costs/benefits of Entrepreneurship
  • Personality Requirements

The Business Choice

  • Legal form
  • Partners

Researching the Business

  • Feasibility
  • E-tools

Marketing Strategy 1

  • Creating a brand
  • Developing a marketing mix

Marketing Strategy 2

  • Social media and promotions
  • Negotiation and sales

Business Operations

  • Processes
  • Leadership

How to Get Money for Your Start-Up

  • Funding sources and requirements
  • Managing the Finances

Upcoming Dates

Be Your Own Boss- Marketing Strategy 2

Tue, 04 October 2022 | 06:00 p.m.

Location: 17 Colonel Samuel Smith Park Drive, Toronto, ON M8V 4B6

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Be Your Own Boss - Business Operations

Tue, 11 October 2022 | 06:00 p.m.

Location: 17 Colonel Samuel Smith Park Drive, Toronto, ON M8V 4B6

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Be Your Own Boss - How to Get Money for Your Start-Up

Tue, 18 October 2022 | 06:00 p.m.

Location: 17 Colonel Samuel Smith Park Drive, Toronto, ON M8V 4B6

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Program made possible thanks to the support of the Longo Family Foundation.

Join us this fall in-person on Lakeshore campus!   Register Now