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The Longo Innovate and Create Entrepreneurship Program (ICE)

The Longo Innovate and Create Entrepreneurship (ICE) Program is designed for students who have a business idea and are eager to take it to the next level. This immersive, in-person program happens from May to August, and focuses on essential aspects of entrepreneurship such as prototyping, market testing, and customer feedback.

As a participant, you will engage in hands-on workshops and work closely with experienced mentors and industry experts to refine your business models, validate your concepts, and build strategies based on real-world insights.

You will be expected to attend in-person at least two (2) days a week to learn, collaborate, prototype, and grow their businesses. Throughout the program, we will also help you create your own individualized pathway, tailoring your learning experience to your unique business and individual needs. With a focus on iterative development and adaptability, the program will equip you with the tools to test and validate your ideas, ultimately preparing you for the next stage of business growth.

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Benefits of the Program

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$3,000 Funding 

Receive funding to help bring your business idea to life and accelerate your progress.

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Meet Industry Experts

Connect with seasoned professionals who will provide insights and mentorship to help you refine your business strategy.

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Develop Business Skills

Gain valuable skills in prototyping, market testing, customer feedback, and more to build a solid foundation for your business.

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Fun Opportunities to Earn Additional Funding

Take part in engaging activities and challenges with the chance to earn extra resources to support your venture.

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Networking

Build meaningful connections with a community of entrepreneurs, mentors, and potential investors who can help take your business further.

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Grow Your Business

Get the support and guidance you need to move from concept to market and make your idea a reality.

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Prepare for BMO Launch Me

Position your business for success with preparation and insights to help you apply for the BMO Launch Me competition where you can win up to $15,000.

What to Expect

2 Days a Week In-Person

Dedicate two days each week to working on your business, collaborating with peers, and learning from experts in a hands-on environment.

In-person Weekly Workshops

Participate in engaging workshops every week, designed to help you refine and advance your business model and prototype. Please note that attending in-person workshops counts towards the 2-day in-person total.

Deliverables

Be prepared to complete actionable deliverables that will help you move your business forward, such as customer feedback reports, market research, and product prototypes.

Space

We provide a dedicated workspace where you can focus on your business and connect with your fellow participants.

Mentorship Consultations

Receive personalized advice and feedback from experienced mentors who will guide you through the challenges of growing your business.

Eligibility

To be eligible for the $3,000 funding, you must be a current Humber or Guelph Humber student graduating August 2025 or later. However, if you are an alumnus, you are still eligible to apply for the program, but you will not receive the funding. The program is open to students and alumni who have a business idea and are ready to take the next steps in launching and growing their venture.

How to Apply

To apply for the Longo ICE Program, simply fill out the application form below . Due to the limited number of spots available, applicants will be carefully selected based on their business idea and commitment to the program. Don’t miss your chance to be part of this transformative experience—apply today!