Class 1: Onboarding Session
Meet your cohort, get registered with the Longo CfE, and join a Q&A.
Class 2: Starting with Why & Introduction to Business Model Canvas
Reflect on why you want to be an entrepreneur and launch your idea. Learn about what a Business Model Canvas is and how it can help you visualize your idea.
Class 3: Your Problem, Your Customer & Your Value Proposition
Develop the three pillars of your business idea and create the foundation of a successful business.
Class 4: Primary Market Research
Understand how Market Research validates a business idea, the difference between Primary and Secondary Research and how to do primary research.
Class 5: Secondary Market Research
Learn about the library research tools necessary to find relevant market research data, analyze it and use the outputs to justify your business model.
Class 6: Market Research Presentation: Persist or Pivot
Present your findings and insights at the halfway mark of the program and decide, should I Persist or Pivot?
Class 7: Marketing 101
Learn about positioning, customer journey, and creating a marketing plan.
Class 8: Finance 101
Learn about cost/revenue structures, pricing methods, and financial forecasting.
Class 9: Legal
Advance your understanding of the legal system, business structures and taxes through our legal crash course.
Class 10: Storytelling and Pitch Preparation
Learn how to tell your business story and create a 10 slide pitch deck template.
Class 11: Funding the Startup Panel Discussion
Learn how to fund the startup with guest speakers and understand the available resources.
Class 12: Final Pitch
Submit your pitch for a chance to win startup funds.