In 12 weeks, you will bring your idea down to earth and get ready to launch. Explore business basics, innovation skills, marketing, finances and more with experts and entrepreneurs who can guide your journey. Every session is practical, hands-on, and focused on taking your idea to the next level.
*You may be eligible to count program and business development hours toward your placement requirements if you are a Humber student with a Co-op or WIL Placement requirement
Meet your cohort, get registered with the Longo CfE, and join a Q&A.
Complete a Strengths Finder assessment and reflect on how your strengths can support your entrepreneurial goals.
Learn about understanding the customer, talking to and learning from our customers, and creating a customer avatar.
Attend a design thinking crash course and learn about defining the problem, customer needs, and value proposition.
Learn about Legal Business structures, the BMC, and the Business plan.
Learn about library research tools and validation for BMC (secondary research) and data collection and analysis (primary research).
Learn about positioning, customer journey, and creating a marketing plan.
Learn about cost/revenue structures, pricing methods, and financial forecasting.
Learn how to tell your business story and create a 10 slide pitch deck template.
Learn how to fund the startup with guest speakers and understand the available resources.
Practice your pitch and receive feedback.
Submit your pitch for a chance to win startup funds.
Bring your venture to life through a practical program designed just for you
Learn the latest innovation tools and approaches like the business model canvas and design thinking
All cohorts are capped to maximize opportunity for one-on-one support and collaboration
Build a network of entrepreneurs, experts and advisors to work with
- Laura Dockrill
Program made possible thanks to the support of the Longo Family Foundation.