Class 1: Onboarding Session
Meet your cohort, get registered with the Longo CfE, and join a Q&A.
Class 2: Strengths and Values
Complete a Strengths Finder assessment and reflect on how your strengths can support your entrepreneurial goals.
Class 3: The Customer
Learn about understanding the customer, talking to and learning from our customers, and creating a customer avatar.
Class 4: Problem/Solution Fit and Value Proposition
Attend a design thinking crash course and learn about defining the problem, customer needs, and value proposition.
Class 5: The Business Plan and Fundamentals
Learn about Legal Business structures, the BMC, and the Business plan.
Class 6: Market Research
Learn about library research tools and validation for BMC (secondary research) and data collection and analysis (primary research).
Class 7: Marketing 101
Learn about positioning, customer journey, and creating a marketing plan.
Class 8: Finance 101
Learn about cost/revenue structures, pricing methods, and financial forecasting.
Class 9: Storytelling and Pitch Preparation
Learn how to tell your business story and create a 10 slide pitch deck template.
Class 10: Funding the Startup Panel Discussion
Learn how to fund the startup with guest speakers and understand the available resources.
Class 11: Pitch Practice Session
Practice your pitch and receive feedback.
Class 12: Final Pitch
Submit your pitch for a chance to win startup funds.