The Longo Innovate and Create Entrepreneurship (ICE) Program is designed for students who have a business idea and are eager to take it to the next level. This immersive, in-person program happens from May to August, and focuses on essential aspects of entrepreneurship such as prototyping, market testing, and customer feedback.
As a participant, you will engage in hands-on workshops and work closely with experienced mentors and industry experts to refine your business models, validate your concepts, and build strategies based on real-world insights.
You will be expected to attend in-person at least two (2) days a week to learn, collaborate, prototype, and grow their businesses. Throughout the program, we will also help you create your own individualized pathway, tailoring your learning experience to your unique business and individual needs. With a focus on iterative development and adaptability, the program will equip you with the tools to test and validate your ideas, ultimately preparing you for the next stage of business growth.
Dedicate two days each week to working on your business, collaborating with peers, and learning from experts in a hands-on environment.
Participate in engaging workshops every week, designed to help you refine and advance your business model and prototype. Please note that attending in-person workshops counts towards the 2-day in-person total.
Be prepared to complete actionable deliverables that will help you move your business forward, such as customer feedback reports, market research, and product prototypes.
We provide a dedicated workspace where you can focus on your business and connect with your fellow participants.
Receive personalized advice and feedback from experienced mentors who will guide you through the challenges of growing your business.
To be eligible for the $3,000 funding, you must be a current Humber or Guelph Humber student graduating August 2025 or later. However, if you are an alumnus, you are still eligible to apply for the program, but you will not receive the funding. The program is open to students and alumni who have a business idea and are ready to take the next steps in launching and growing their venture.
To apply for the Longo ICE Program, simply fill out the application form below . Due to the limited number of spots available, applicants will be carefully selected based on their business idea and commitment to the program. Don’t miss your chance to be part of this transformative experience—apply today!