Social Media: Developing Your Digital Marketing Skills
July 10 - August 1, 2026, Monday to Friday (8:30 a.m. - 11:30 a.m.)
From Instagram to AI, social media is reshaping how we communicate, build brands, and influence decision-making. Whether you're scrolling TikTok or analyzing campaign data, this course helps you turn digital curiosity into marketable skills.
Offered in partnership with Business Academy Aarhus (Denmark), the course blends theory and hands-on learning. You'll explore social media literacy, UX design, branding, content strategy, influencer marketing, AI, SEO, and mobile storytelling — all while using the platforms, tools, and trends shaping today’s digital landscape.
A key feature is the live client project. Last year, students worked with a Toronto Island tourism business, creating Reels, TikToks, and a full content strategy to solve real marketing challenges. Expect to work in groups, meet guest speakers from platforms like Google and LinkedIn, and even revise your own LinkedIn profile using personal branding strategies.
Work with peers in small creative teams — just like in a real digital agency — to brainstorm, produce, and launch social-first content to build a portfolio of creative and analytical work that stands out.
Photos: On a field trip to Toronto Island, students explored the client’s adventure tourism business firsthand, then presented their final social media strategy.
“I was really surprised with how quickly we were able to come up with our social media strategy,” said Sarah Owen, a past participant from Nottingham Trent University. “We created five Instagram Reels and TikToks, plus two additional posts and a mood board.” Adding, “We started off as complete strangers, and we’ve ended as a family. I think it’s really beautiful to see the community we’ve built.”
You’ll learn how to:
- Develop and launch digital content strategies for real clients;
- Use social platforms for branding, storytelling, and community engagement;
- Apply UX principles, accessibility best practices, and SEO fundamentals;
- Create mobile-first content and measure its performance using analytics tools.
This program is right for you if:
- You want hands-on experience with real clients and input from industry experts;
- You’re ready to collaborate and create content in a fast-moving digital space;
- You’re curious about how brands, creators, and platforms work behind the scenes.
After the course, you'll be able to:
- Build a portfolio of content and strategies that you can show to future employers, freelance clients, or use to launch your own brand;
- Create tailored content for different audiences and platforms;
- Evaluate the role of AI, ethics, and personal branding in digital marketing;
- Apply SEO and analytics to boost reach and engagement.