As Lab Engineering Manager, Willie is responsible for developing strategy for efficient operations, workflow efficiency and funding models for the lab’s AR activities and providing oversight on the installation, maintenance and operation of lab infrastructure.
Willie also oversees the applied research activities and experiments conducted in the B²C Lab in close collaboration with the faculty research team and supporting the training and mentoring of students working in the lab. As a professional engineer, Willie celebrates over 30 years of global experience in the broadcast industry with a specialization in broadcast and RF engineering. He brings many years of experience in TV/FM transmitter site design, installation, commissioning, and operations with practical experience in the application of various standards in broadcasting operations, streaming media, and antenna implementation.
Willie’s experience began in the Philippines back in 1984 as a transmitter technician rising to the position of Supervisor-TV Transmitter with GMA Network, Inc. He was responsible for 22 affiliate stations across the Philippines, leading the operations, maintenance and expansions of these stations. He also worked with Saudi Technical Engineering Systems Associated (STESA) in in high-impact projects across the Gulf Cooperation Council countries (Saudi Arabia, Kuwait, and the United Arab Emirates).
Willie moved to Canada in 2004 and joined Rogers Media where he was involved in various projects, including supporting the successful transition of all Rogers broadcast TV signals in Ontario from analog to digital (DTV).
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