Orest Sushko 
Director, B²C Lab

Orest is a graduate of McMaster University and Toronto Metropolitan University (formerly known as Ryerson University), and a Fulbright Specialist. With over 30 years of experience in broadcast/film, post-production, and music in the field of audio engineering and systems design, Orest’s work has garnered him an Emmy award, two Emmy nominations, a Cinema Audio Society award and numerous international recognitions. His interest in applied research has focused on emerging audio technologies, design, and related functionality in mobile SDK applications. He was recently involved in leading a research team as a principal developer in formulating a novel audio watermark technology and has been undertaking research with the new ATSC 3.0 terrestrial transmission standard since 2018. Orest is the visionary and driving force behind the development of Canada’s first ATSC 3.0/5G convergence lab.

Willie Perez 
B²C Lab Engineering Manager

As a professional engineer, Willie celebrates over 30 years of experience in the broadcast industry with a specialization in broadcast and RF engineering. He brings many years of experience in TV/FM transmitter site design, installation, commissioning, and operations with practical experience in the application of various standards in broadcasting operations, streaming media, and antenna implementation.

Willie’s experience began in the Philippines back in 1984 as a transmitter technician rising to the position of Supervisor-TV Transmitter with GMA Network, Inc. He was responsible for 22 affiliate stations across the Philippines, leading the operations, maintenance and expansions of these stations.

An opportunity with Saudi Technical Engineering Systems Associated (STESA), a subsidiary of Thales, took him to Saudi Arabia from 1991 to 2004, where he was involved in high-impact projects across the Gulf Cooperation Council countries (Saudi Arabia, Kuwait, and the United Arab Emirates).

Willie moved to Canada in 2004 and joined Rogers Media Inc. as a transmitter technician and broadcast engineer from 2008 to 2021. At Rogers, he was involved in various projects, including supporting the successful transition of all Rogers broadcast TV signals in Ontario from analog to digital (DTV). His role also allowed him to develop real-time remote-control system applications and apply practical networking solutions to operational innovations.

Alexandra Yugbovwre
B²C Lab Industry Project Manager

Alexandra was born and raised in Nigeria and immigrated to Canada to study at the University of Manitoba in 2011, where she pursued an undergraduate degree in Public Health Science.

Growing up, Alexandra was always the person people asked “Why?" and found herself gravitating towards problem solving, planning and organizing. This direction encouraged her to pursue her PMP® certification. Alexandra's interest in research and innovation began while working in the government sector leading her to become Industry Project Manager at Humber College overseeing B²C Lab industry projects.

Outside of her career aspirations, Alexandra enjoys travelling, working out, and listening to true crime podcasts. Social justice, inequity, and education are areas of personal interest in which she strives to make improvements in her extracurricular activities

Harleen Sachdeva
Project Manager / B²C Lab Industry Liaison

Harleen Sachdeva is a Project Manager at Humber College’s Office of Research & Innovation. In this capacity, she assists with the administration of several grants, including the CFI and IE build grants which support the B²C Lab. She also supports project management activities throughout the life cycle of projects. Harleen leads the event coordination for the B²C Lab as well as supports operation, business development and industry outreach for the lab. She has led several automation- and engineering-related projects amongst others in the Barrett Centre for Technology Innovation (Barrett CTI), a technological hub that aims to promote experiential learning by bringing faculty, industry, and students together. She has also led STEAM initiatives at the Barrett CTI by connecting with several school boards and community partners within Ontario. Harleen holds a bachelor of technology in biotechnology and is also a graduate from Humber’s Project Management postgraduate program. She also holds an Innovation 360 Green Belt certification.