Our mission is to directly contribute to the success and sustainability of industry:

• Directly transferring knowledge and technology to our industrial partners
• Supporting development of new products and services, enhanced functionality of services, and the creation of valuable intellectual property (novel and patentable)
• Offering access to highly qualified faculty with advanced technical, digital, entrepreneurial and soft/essential skills
• De-risking innovation
• Offering leading-edge infrastructure and innovator-friendly intellectual property (IP) policy that will make R&D more cost-effective for companies, providing a supportive, low-risk environment where they can transform ideas into operational efficiencies, technological advancements, and marketable solutions
• Becoming a knowledge hub for multisectoral business applications of the ATSC 3.0 standard and convergence applications and disseminating this knowledge broadly to industry, community, and other academic/research institutions