Dear Humber,
Further to its launch in November, Humber’s BRING IT recruitment campaign continued to roll out in December and January.
Targeted to domestic direct students, the goal of the bold and motivational campaign is to increase applications and enrolment to Humber and spur awareness and interest in the college.
The advertising campaign is in market in many formats including online, on apps, on social media, on digital billboards, in transit stations, buses and subways, and in movie theatres.
Earlier this week, vinyl murals reflective of the Bring It creative created by Ben Johnston were installed at North and Lakeshore campus (see photos above). In the spring, Johnston will install an outdoor mural at the Lakeshore Campus.
With more than 1,000 assets in the field and more than 5.4 million impressions to date, initial campaign results show that we are exceeding post-secondary benchmarks across many categories. TikTok and Google search are the top performing platforms so far.
We will continue to update about the Bring It campaign throughout the winter term. Please contact me directly (by Teams or email) if there are any questions.
Thank you,
Andrew Leopold
Director, Marketing and Communications
